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United Way Case Study

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United Way Case Study Judson University United Way Case Study The United Way is a long established company that is known for helping build stronger communities. Many people may have first been introduced to this organization through their successful commercials featured during professional football games. The ads made many viewers aware of the needs experienced through different areas, and how football players were volunteering to make a difference. This was a great introduction to the United Way, but the organization is much more than what viewers observed. Vision and Mission Statement The Vision Statement for the United Way is as follows: “United Way envisions a world where all individuals and families achieve their human …show more content…

Threats The threats that loom for the United Way are issues that will remain as long as the organization exists. There will always be competition among other charitable organizations for donations. Maintaining trust and fulfilling goals will help in establishing commitments from donors to secure financial longevity. Keeping their focus on the needs of the communities so the results of their work are evident is also a strong persuader to potential contributors. Another threat could be an identification issue for the United Way. Identifying the customer and maintaining balance is a delicate issue and how it is handled will affect success. Determining if the customer is the recipient of their services or the donors who fund these services, is a constant situation that can have two sides. Making sure the various organizations are recognized and respected is crucial. Core Competencies The United Way of America and the United Way International are non-profit organizations that focus on improving the lives of populations living in more underdeveloped communities. They do so by using the power of their strong volunteer base and the care of its citizens. These organizations establish their core competencies on the over one thousand and three hundred local United Ways operating in the United States, and over three thousand offices operating in over forty-five additional countries worldwide. The United Ways were originally founded by caring people, who

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