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Twitch Influence On Social Media

Decent Essays

In today’s society, technology has grown rapidly and is expanding in every field imaginable. With this expansion, the means of communication have altered within society and people are able to connect instantly using social media sites such as Facebook, Twitter, and Instagram. However, a relatively new site has emerged through the media site known as Twitch. Twitch provides a platform where multiple people can gather and share their experiences in real time. It has immensely grown in popularity since its debut in 2011 and serves as a meeting ground for player communities. Twitch is a direct competitor to YouTube as it serves as a method where users can upload videos and livestreams. Its streaming incorporates broadcast media with real time …show more content…

However, legal issues emerge due to the abundance of content and viewers. This unfortunate circumstance is due to the reproduction of non-permissioned content that marketed and manipulated for profit by a third party. Copyright infringement is an intense issue within the Twitch community that has destroyed reputations, and has invoked legal retaliation. The most common incidents of copyright infringement within Twitch have derived from copyrighted music, replicating another’s stream, and even illegal redistribution of content (torrent media). In addition, the companies that originally created the content utilized by Twitch streamers have lost a significant amount of their consumer population. Their targeted audience have relatively shifted to watching content “Streamers” rather than purchasing the content itself. By utilizing Twitch’s free to view platform, there is no long a need for the casual consumer to purchase the content. This paradigm shift have forced companies to utilize other methods to accommodate this loss of profit. Advertisements, contracts, and promotional agreements have emerged within the Twitch community and has conflicted with the integrity of the

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