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Trudeaumania: Role Culture Plays in Achieving Political Power

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He was controversial and outspoken. He was photographed executing a pirouette behind the Queen's back. He slid down bannisters and had a vast repertoire of funny faces. He made certain to always pin a rose to his lapel. He said things like "just watch me" and "fuddle duddle". He couldn't go out in public without being mobbed by vivacious crowds. We wanted his autograph and to have our photos taken next to him. He held celebrity status. He arguably ignited the most national pride and political interest our country has ever felt. He was Pierre Elliott Trudeau, the 15th Prime Minister of Canada. It was "Trudeaumania". This connection between culture and power was clearly exemplified more recently during the 2008 United States presidential …show more content…

Max Weber identified three classifications of authority: traditional, charismatic and legal-rational authority. Traditional authority is based on traditional customs and values, such as a monarchy. Charismatic authority is based on one's personal traits and likeability. Legal-rational authority is based on the office one holds, such as that of the Prime Minister of Canada (as cited in Garner, Ferdinand, Lawson & MacDonald, 2009). Understanding Weber's classifications of authority will be beneficial when analysing how Trudeaumania proved to be advantageous for Pierre Trudeau in his quest for political power. In the article Trudeaumania: Participatory Democracy in the Mass-Mediated Nation, Paul Litt describes Trudeaumania as a "cultural phenomenon" (Litt, 2008). Trudeau's charisma is often credited as the key attribute behind Trudeaumania. Merriam- Webster defines charisma as "a personal magic of leadership arousing special popular loyalty or enthusiasm for a public figure such as a political leader" (n.d.). Said charisma provided Trudeau with a significant amount of standing with Canadians. In his book Fire and Ashes Michael Ignatieff defines standing as "a word from the law that means the right to have your day in court...a friend who has gone through a tough time has standing with us. We listen to what they say" (Ignatieff, 2013, p. 126). Ignatieff describes the importance of standing in political success.
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