Tropical Hut The Pioneer Fast food Industry in the Philippines: A Case Study.
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It started in 1962 when Que family had this idea of putting up a coffee shop within the confines of their supermarket. With its place strategically located near supermarkets, it has been attracting families and friends for lunch or light snacks after grocery time. Tropical Hut is one of the oldest fast food chains in the Philippines. It is a local fast food chain that made the burger become popular. It was first established in Cubao during 1962. Filipinos love or food makes us fans of different cuisine. Hamburgers, a ready-to-eat comfort food introduced by the Americans, have undeniably become staple on Filipinos everyday food. From a variety of
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They have palabok, bistek tagalong, tapa and other Filipino dishes. Today Tropical Hut has more than 50 branches nationwide and proving that it can hold its stance in the fast food arena. The business has grown into a grocery store and expanded rapidly into a Supermarket. It was also in this year that the concept of a Coffee Shop within the Supermarket was launched with the introduction of Tropical Hut Hamburger.
Tagline of Tropical Hut
Their tagline “Sarap na Babalik-balikan” have been a tagline for the past four decades. They also described their burgers, as “Its big it’s hot. It’s fresh”.
Target Market * Individuals: people that dine in by themselves, especially peoples who have works who finds less effort when eating in a fast-food restaurant. * Families: a group of people, either friends or a group of nuclear relatives dining together. * Neighbors: families or individuals who lives nearby. * Take out: people that prefer to eat Tropical Hut’s food in their home or at a different location than the actual restaurant.
. Current Marketing Strategy
To provide convenience for customers, such as: * Implementing Drive-thru (Drive and Go) * 24hr Delivery service
To promote inherently healthy dishes: * Salads * Tropical Milkshakes * Tropical sandwiches (tuna, egg, etc.)
To improve pleasure/fun for customers: * Aesthetics (Settings, ambiance of Tropical
One of many interpretations of the word ‘family’
Family: a relationship by blood, marriage, or affection, in which members may cooperate economically, may care for children, & may consider their identity to be intimately connected to the larger group.
The nuclear family is a term used to define a family group consisting of aheterosexual pair of adults; wife and husband, and their children. It can also be known as a ‘beanpole family’ and it can be, especially in middle-class families, child-centered; child-centered is defined as being actively involved by spending lots of time together as the child's needs and wishes are the most important thing.
The food market also contained an area on the side where they sale fried common foods sold also in Puerto Rico. Not only can the customers buy products to take home but they can also eat lunch there or take it home.
According to the Dictionary of Contemporary English, a family is a group of people affiliated by consanguinity, formed by a father, a mother and children. On the other
A family consists of a group of interacting individuals related by blood, marriage, cohabitation, or adoption who interdependently perform relevant functions by fulfilling expected roles. (Edelman, Kudzma, & Mandle, 2014, p. 150)
Everywhere around the world, in every different culture, people are grouped into families. The word family can be defined as a group of people bound together over time, because of mutual consent, birth and or adoptions/ placement or simply people who consume responsibilities for one other.
So, what is a family? A family is a group of people who live with,
What is “family?” To Mildred Montag family was the wall-to-wall parlor. The announcer speaking to her, the people sitting there waiting for her lines. “Montag turned to look at his wife, who
Family has so many different meanings to every individual who has answers this question. Trying to find a general definition for this term is impossible. Everyone has a different concept of what a family is, what I would consider my family is far more stretch than a typical American family. Coming from a Latin culture my family’s considered grandparents, parents, aunts, uncles, friends and down to the last pet. I experienced culture shock when I entered middle school to see what some of my when they referred to family they meant just their parents. For me this new concept of what my friends thought were their family was mom, dad, siblings, and
➢ 1958: The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their
The word family has changed so much in the past century. A family back in the 1950’s was probably considered a husband, wife, and one or more children. Times have changed and families have become much different. The Interpersonal Communication: Relating to Others book defines family as a, “Unit made up of any number of persons who live in relationship with one another over time in a common living space who are usually, but not always, united by marriage and kinship” (Beebe, Beebe & Redmond, 243). Families can be broken up into five different types. The first is the traditional family, which includes a mother, father, and their biological children. Next, is the blended family which includes
Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000
The people are continuously patronizing the business because they enjoy the convenience of staying and eating in the place that they have chosen. ‘’The growing demand for convenience has led to the expansion of the Philippine food service industry in the form of fast food restaurants” (IFEX Philippines, n.d.).
A family can be defined in many ways, but the common denominator in all is the love and fulfillment one gets by being surrounded by family members. Families can sometimes be at odds with each other, but the strain of this type of relationship usually creates an upsetting feeling to the people involved. People want others to rely on, talk to, do things with, share, love, embrace, and be part of. No matter what the family dynamic is the qualities the word family has will remain the same, as time goes by, and life evolves once again for every person living their