Top cosmetic brands like: Mac, Maybelline, Avon and Clinique bombard the market. It is reported

More and more women are ditching cosmetics - led by celebs like Susanna Reid and Helen Mirren - but would YOU dare join them? .” This persuasive piece with the undeniably lengthy title shares various women’s stories and reasons for rejecting makeup. On the other hand, Lux Alptraum writes for the news

Beauty standards had completely shifted in the time of the 1920s, as women were attempting to achieve anything opposite than the previous “Victorian” standards. This change was a kind of movement, and resulted in products that would draw attention their new looks. The cosmetics business advanced and was prevalent in enhancing one's beauty. The purpose was to resemble movie stars, actresses with their “beautiful eyebrows and eyelashes.” Women considered to be “average” would used makeup to draw attention to their face as they strived to look in resemblance to movie

Cosmetics are a large part of the Nacirema culture, particularly for women. Cosmetics are geared toward women so they can improve upon or even completely change their natural looks. Their goal is often to make themselves fit the “standard” of beauty often shown in magazines, television or other media.

Cash argues “cosmetics use and grooming behaviors, in general, function to manage and control not only social impressions but also

The standards of women since early history has always been set to an unrealistic bar, that make girls around the world feel insecure and unworthy of being beautiful. Society has cemented views of women and what they “should” look and act like based on things like makeup, body figure, clothing, etc. Women from all places are urged to alter their appearances in order to fall into the category of beautiful. The impulse for women to “paint their face” is due to the fear of other people not seeing them as attractive (Warren par. 7). The perfect female is thought to have flawless skin, perfect make up, and a slim body. Hiding behind a full face of makeup discriminates women themselves, as it hides their genuine glamor and disguises their true

This obsession with makeup is widespread and it’s extremely obvious to see the influence the cosmetic industry has had on everyday life in America. The industry has only grown throughout the years and continues to be a multi-billion dollar a year business.

Participants will look at one of three photographs of a woman wearing no, light, or heavy makeup and rating her on her attractiveness, intelligence, confidence, and friendliness on a 7-point semantic differential scale. Participants also will complete a cosmetic perception survey which asks about people's perspective on women who wear makeup. We hypothesize that the photo with heavy makeup will be rated the most attractive, the photo with light makeup will be rated the most friendly, and the photo with no makeup will be rated the most intelligent and confident. Also, we hypothesize that men will perceive the two make up photos more positively than women. Finally, we are interested in learning what participants personally think about cosmetics and whether they have an effect on how people view women with

Makeup has increasingly evolved since the last century as it has become more artistic and more involved in the cosmetics industry. In addition, the amount of women, and now some men, has increased the usage of makeup. Yet, there are people called “makeup haters” who strongly disagree with the intentions of makeup and believe that makeup promotes false advertisement and covers up a woman’s true beauty. Therefore, does makeup truly cover up a person’s lack of confidence or is it to promote a person’s inner individuality. Makeup has probably been used to cover up insecurities due to society upholding ambitious standards for how woman should look in life. Although this may be true, I believe that makeup is compose of more value than it is receiving; it is absorbed out of curiosity. Yes, it is used as a confidence booster but, for a good reason as it releases a unique confidence out of a person and it expresses a person’s individuality in a certain way.

The idea of makeup can be very different from era to era. On the previous generation, makeup only used by adults with high-class social status. Nowadays, since the digital era and the affection of globalization, the users of makeup spread all over countries, ages, and social life status, particularly to underage girls. These underage girls often use makeup for their daily routine activities which is can cause many effects. Some people ignore how this change affects to girls, especially underage girls. Nevertheless, some people think that girls put on makeup are all about obsession to attract public attention or to increase their social status. Nonetheless, the reason why underage girls use makeup earlier is something that never pop-up in mind.

Researchers have shown that women 's makeup is associated with positive evaluations of attractiveness. Graham and Jouhar (1981) found that female targets of average physical attractiveness presented on color photographs were judged as being more tidy, feminine, physically attractive, and sociable when they wore facial cosmetics. Cox and Glick (1986) and Workman and Johnson (1991) reported that women wearing makeup were perceived to be more feminine and sexy. Cash, Dawson, Davis, Bowen, and Galumbeck (1989) found that women who were photographed with cosmetics were evaluated by men to be more physically attractive than when no facial cosmetics were worn. Research has also revealed that the amount of cosmetics

Cosmetics may physically change the body, but that is not the only thing that is affected. Make-up, hair dye, and surgeries can have a large effect on one’s self-esteem and self-concept. As children we are taught to love ourselves for who we are. Parents always say don’t let anyone make fun of you because you are made special. No one in the world is like you. As we progress in life and attempt to gain individuality, we ironically do the opposite. Women start to base their looks off of the famous celebrities they see on television.

Prior to discussing any creative industry, it is crucial that we first define 'creativity '. Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials.

In 1913, Webster’s dictionary defined the word beauty as “properties pleasing to the eye, the ear, the intellect, the aesthetic faculty or the moral sense.” Throughout the decades, the standard of beauty has changed immensely because of society’s views constantly changing. These set standards on beauty and cosmetics are not only unhealthy, but unrealistic. This is causing the female population to be pressurized to look a certain way instead of being confident and creative. Society’s definition of beauty is too narrow to support the individuality of the female population.

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

Nowadays, people, especially women, concern their outer beauty such as appearance more than inner beauty. The image of women in the media is about having a slim and well-shaped body, and a bright skin tone, but how many women think that they are perfect in the reality? The social standard of women’s image is affected by the media because it has strong influence in society. Gradually, people believe that having a slim body and bright skin stone equals to beauty, and women set this social standard as their goal. However, the social standard of beauty has changed in the recent years because many people, especially models died from underweight and plastic surgery. Moreover, numerous cosmetic advertisements advocate “perfect skin” or “anti-aging,” which can create a desire of buying the products because people want to keep young and even perfect. The final purpose of these advertisements is to encourage people to pursue better in their appearances. However, most cosmetic advertisements include some stereotyped characters in terms of race, age, and feeling for different gender. These characters are demonstrated in the advertisements of brands like L’Oreal and Laneige.