Tim Hortons Essay

Tim Hortons Café and Bake shop ("Timmies"), has grown from a mere, single coffee shop to an international operating corporation over the last four decades. So what?, one might ask. Timmies has maintained the Canadian family culture founded by the chains original owner, Tim Horton, the once star hockey player. Tragically, Tim Horton was killed in an accident in 1974 but the same family values linger on. During my very recent visit to my local "Timmies" shop had me thinking in a totally different perspective than the prior three decades of me enjoying a breakfast and coffee wake-up call.

Did you know that around two billion cups of Tim Horton coffee is sold each year? This means that every year one Canadian would drink over 56 cups of Tim Horton coffee. Less than one percent of these coffee cups are recycled as most people believe they are not recyclable. With a population of 28 000, Lloydminster people throw away over 1.5 million cups of coffee. Due to coffee cups not being recycled, our landfills in Lloydminster are filled with over 17 million pounds of Tim’s coffee cups.

The generic strategy that Trader Joe’s pursue is focused on differentiated products. They are focused on differentiating their products at targeted markets at very low prices.” Trader Joe’s offered products aimed at the sophisticated consumer interested in finding good bargains.” (Trader Joe's, p. 2). Trader Joe’s is not for everyone, they offered their brands to people who are highly educated, they targeted low income markets at very low prices. Trader Joe’s uses the secrecy approach to make its sales.

Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons.

Tim Hortons is much more involved in making a true difference for individuals, communities and the around the globe daily than just serving a coffee.

Tim Horton offers the great quality of items at the competitive cost. Tim Horton operates stores all over the Canada and U.S. and each regional office is responsible for its local franchises. Just in time model ensures that the raw materials are always available to prepare its products. It helps the company to be more efficient and lower cost throughout the process that passed on to customers that helps in the fair pricing of the products. Tim Horton puts great effort to provide services and goods in the way that respects independence, dignity, integration, equality to all the guests including people with disabilities (Tim Horton, 2015). Tim Horton is doing their best to provide best services to their customers including people with disabilities.

Tim Hortons, Starbucks. Most people have a very strong preference between the two for one reason or another. What’s yours? Hey everyone, today I will be proving to you why Tim Hortons is the GREATEST (or at least better than Starbucks). And the reasons are simple, Tim Hortons doesn’t charge absurd prices for anything on their menu unlike Starbucks, Tim Hortons has many, many more options/donuts and the Canadianness that Tim Hortons has.

Tim Hortons could also benefit from including more beverages centered around the current healthy living trends. As consumers become more health conscious, the fast food industry changes to accommodate them. Tim Horton's signature donuts or bagels may not have to follow this trend, but they could enter this

Pepsi or Coke? Apple or Android? Starbucks or Tim Hortons? These are seemingly insignificant choices between products; however, taken together they structure the lives of individuals. To reduce brands to anything less would be to negate the significance they hold in the fabric of individual’s lives. What is important, then, is to uncover the ways in which certain brands weave their way into this fabric through their advertising practices and promotional culture. This paper begins with a brief historical outline of consumer culture and it’s ties to neoliberalism, and then moves to an in depth exploration of the way in which companies work to create and maintain a positive brand image among consumers. Through a focus on branding, versus product-specific advertising, companies work to create attachments and emotional bonds, effectively creating a loyal and invested customer base. Corporations draw upon established systems of meaning, selling consumer’s values and beliefs back to them in the form of a brand. This process is not unidirectional, operating simultaneously through individual consent and participation. In our modern, neoliberal market place, notions of individuality have positioned “the choosing self at the center of consumer culture”, and individuals seek self-fulfillment and satisfaction from “active lifestyle choices” (Arvidsson, 2001, p. 48). The self has come to be defined by the brands one identifies with.

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

In order for both Burger King and Tim Hortons to reach their maximum growth potential, it is necessary for the Tim Hortons brand to expand into new US markets. In order to do this, the company should implement a combination of alternatives 2 and 3. The main justifications are as follows:

Krispy Kreme Doughnuts was a successful privately owned business since 1937. In 1982 a group of franchises bought back the company from Beatrice Foods for $24 million, and reintroduced the old recipe of doughnuts and their “hot doughnuts now” system. In 1998 Scott Livengood became Krispy Kreme’s new

* Establish a positive image with the local university to create additional long term clientele.

As student-consultants, we paid regular visit to the Tim Horton's branch (at Baseline/Carling) and we studied the

People love to drink coffee. Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business.