Three African American Women: Campaign Analysis

During the year of 2013, three pro black pro life Alicia Garza, from Oakland, California; Patrisse Cullors, from Los Angeles, California; and Opal Tometi, from Phoenix, Arizona, established the Black Lives Matter development in the internet as a sociopolitical media discussion, using the hashtag “#BlackLivesMatter.” The thought came when the all three parties, who got to know each other through Black Organizing for Leadership and Dignity (BOLD), a national association that trains group coordinators, all reacted to the disturbing incident July 2013 absolution of neighborhood watch organizer George Zimmerman by a Sanford, Florida, jury for the homicide of 17 Trayvon Martin. Incensed and profoundly troubled by the decision, individuals in BOLD social discussions started demanding answers from the association 's pioneers how they were going react to the ambush on and downgrading of black lives. Garza posted a Facebook post which she titled "A Love Note to Black People" approaching them to "get dynamic," "get sorted out," and "battle back." For Garza, the status focusing on black individuals was an ailment called institutional bigotry that couldn 't be crushed by simply voting. She finished by advising her pursuers that she adores them and that "Our Lives Matter, Black Lives Matter." Cullors reacted to the post with the hashtag "#BlackLivesMatter." Tometi included her backing and another association was conceived.

For the past few years, racial tensions have been on the rise. Although many actions have been taken to prevent these conflicts from occurring, African Americans are still being undervalued by the state. As more African Americans are being turned away with little to no assistance from the American government, anger and the desire for change increased among them. When Trayvon Martin’s murderer George Zimmerman was acquitted for his crime, a great number of Americans were furious at the outcome. Three African American women named Alicia Garza, Patrisse Cullors, and Opal Tometi expressed their view on a Facebook post titled “A Love Note to Black People” and it ends with “Our Lives Matter, Black Lives Matter” (“Black Lives Matter”). Thus, a new liberation movement for black people was born. The hashtag #BlackLivesMatter rapidly spread throughout social media, bringing awareness of the struggles of African Americans. The Black Lives Matter movement is a call to action to eradicate the dehumanization of African Americans that exists in American society. With the constant targeting of African Americans by the police and the unfair treatment in the criminal justice system, the Black Lives Matter movement is a necessity to combat racism.

Mike Brown was an African-American tragically shot by a police officer that spiked racial tension in the community. People of the race were in a

Despite the best intentions of the famed civil rights leader Martin Luther King Jr. to promote non-violent change the civil rights movement of today is now one of violence and hate. The grass-root organization was founded by three Black women and consists of 26 chapters across the United States. The women leaders Garza, Cullors, and Tometi were passionately steadfast in their plight to end current racism and social injustices against the Black community. However, although the legitimacy of the group’s plight is valid, and many Americans sympathize with their cause and purpose, many do not agree with the group’s strategies of solving crimes against the Black community. The hatred and violent practices by the “Black Lives Matter” groups have caused many that would support the cause to turn against retarding the progression of the civil rights

Incidents similar to Trayvon’s continued: black lives were being taken by white men. The Black Lives Matter movement grew with it. More and more publicity covered the cases. Many of them that gained

In the year of 2015, more than 102 unarmed African American people were slaughtered by police officers, making it nearly twice every week. Trayvon Martin was the first people to influence the Black Lives Matter Movement creating a guide to end police brutality regarding African Americans. Although some people believe the Black Lives Matter Movement was successful because of their huge exposure, it was not successful because many unarmed African Americans who were murdered did not receive justice, prejudice people towards Blacks are still stereotyping, and there is still police brutality.

Black Lives Matter (BLM) is a loosely‐coordinated, nationwide movement dedicated to ending police brutality that rose to prominence in late 2014. It takes its name from a hashtag started by three Black feminist activists Patrisse Cullors, Alicia Garza, and Opal Tometi but the movement and the hashtag are not identical (Freelon, McIlwain, & Clark, 2016). BLM has achieved national reputation through their online and offline organizing, obtaining extensive news media coverage and glowing references in music and entertainment television. Based on a horrendous incident that sparked a concern for a lot of Black people across the world, the sudden need for a social movement was born called BLM. Black Lives Matter is a national organization working for the validity of Black life and also working to rebuild the Black liberation movement. Black Lives Matter broadens the conversation and highlight the incidents around state violence to include the ways in which Black people are intentionally left powerless at the hands of the state. This referring to the ways in which Black lives are deprived of basic human rights and dignity. According to the article The Murder of Walter Scott, which talks about race and class, “African Americans are less than 13% of the U.S. population yet they are nearly 50% of those killed by the police. North Charleston has a population of 104,000, 47% Black and the police force is 80% white (Miah, 2015)”.

I’ve decided to focus my attention to the Black Lives Matter Movement. This movement was founded by Patrisse Cullors, Alicia Garza, and Opal Tometi. (Ogrocki, 2016) It had an uprising after George

All across the nation, in the news the black community has been making their voice heard, in regards to white police brutality, and murder against the unarmed black community. Many of these brutal attacks and flat out murders of unarmed black people haven’t been largely prosecuted, some officers have even been acquitted of any wrong doing or murder. This has led to outrage in the African American community at large. The shooting of an unarmed black teen named Michael Brown caused the racial strain in this country to break.

The above narrative is just a mere glimpse of the hurt, anger, and pain in the black community after George Zimmerman was acquitted of charges of second degree murder against seventeen year old Trayvon Martin. These emotions were the stepping stones of a highly significant movement, the Black Lives Matter movement. The Black Lives Matter movement is a response as well as a stance against police brutality against African Americans, which uses the tragic deaths of teenagers Trayvon Martin and Michael Brown as a head for its cause. Many people on social media know the black lives matter movement or refer to it #blacklivesmatter, especially on twitter. The Black Lives Matter movement was founded by Patrisse Cullers, Opal Tometi, and Alicia Garza. Which is defined as an “ideological and political intervention in a world where black lives are systematically and intentionally targeted for demise. It is an affirmation of Black folks contributions to this society, our humanity, and our resilience in the face of deadly oppression.”

“Black Lives Matter” —an intended progression in society without a hierarchy, merely marching forward by spur of the people. Started by three sisters who continue to keep the organization a chapter-based, left wing social justice operation, it can best be described as “Not a moment, but a movement” by those that follow it. The case that began this outcry involved a man —George Zimmerman— whom, according to Lizette Alvarez and Cara Buckley (2013), “was found not guilty [of] second-degree murder [and] was also acquitted of manslaughter, a lesser charge.” (para. 1). Since its initial start in 2013, the movement follows and protests against police brutality and civil injustice towards individuals of the Black minority; however, this is a prime example of hate breeding hate as the movement, has opened a new floodgate full of antipathy aimed towards the White-community and Law Enforcement Officials. In short, the initial idea of “Black Lives Matter” —which is to bring civil justice to the Black-community— is a good concept, but the execution by its adherents are, ironically, bigoted; the movement needs to either evolve its state of thought or disperse before it further segregates America.

One of the most recent example of this is new form of mass mobilization structure is the success of Black Lives Matter (BLM) movement in 2013. Black Lives Matter began with the acquittal of George Zimmerman in the murder of Trayvon Martin. The movement was created by activists Opal Tometi, Patrisse Cullors, and Alicia Garza to combat systemic racism and police brutality targeted towards African-Americans in the United States. In “How Black Lives Matter Uses Social Media to Fight The Power,” author Bijan Stephen serves as a guide and leads readers through the difficulties of early civil rights activists in the 1960s and how the widespread use of social media has opened doors for many social activists today. "Social media could serve as a source of live, raw information. It could summon people to the streets and coordinate their movements in real time. And it could swiftly push back against spurious media narratives with the force of a few thousand retweets" (Stephen 2015). Civil rights activists in the 1960s, during the Jim Crow South era, used traditional organizational tools

Originating in 2012, the political movement known under the hashtag #BlackLivesMatter has exploded in size and renown. This movement, which was initially inspired after a police officer was acquitted of all charges after fatally shooting an African American individual, seeks to diminish police brutality against African American individuals and systemic racism particularly in the United States. Sweeping the nation, Black Lives Matter has become an international movement and its influence has only increased with time. On the movement’s official website, the following was written regarding the history of the hashtag-inspired entourage, “#BlackLivesMatter was created in 2012 after Trayvon Martin’s murderer, George Zimmerman, was acquitted for his crime, and dead 17-year old Trayvon was posthumously placed on trial for his own murder. Rooted in the experiences of Black people in this country who actively resist our dehumanization, #BlackLivesMatter is a call to action and a response to the virulent anti-Black racism that permeates our society. Black Lives Matter is a unique contribution that goes beyond extrajudicial killings of Black people by police and vigilantes.” (http://blacklivesmatter.com/about/). The #BlackLivesMatter movement asserts that racism is still prevalent in modern society and exists not only in passive forms. Instead, racism apparently can be both overt and implicit.

The names of a few of the African-Americans who were shot this year who made people realize that they needed to resist their government are Philando Castile, Alton Sterling, Keith Lamont Scott, and Sylville Smith. Protests happened after each of their deaths. Many of the protests were caused when the police officers that shot them during different cases weren’t charged. The people took to the streets to peacefully resist the court decision not to charge these individuals or sometimes to protest the fact that they were killed for no reason. They show through civil disobedience that the shooting of African Americans needs to stop now!

African Americans in the 1950s were racially discriminated and had to go through many obstacles, but this didn’t stop a person. For example, Rosa Parks needed to give up her seat for a white passenger, and she had to sit in the back of the bus or stand up. She refused to give up her seat. Consequently, she had no right to say NO, and caused her to get arrested. Little did she know that she had made an effect on African Americans. Black people had a right to do whatever they wanted just like the white, and it was made into huge deal. Rosa had to overcome an obstacle that turned out to be really positive. As a result, thanks to her all African americans were protected and had the same rights as any human being.