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The World Transition From Brain Deadening Media

Decent Essays

Introduction
Hawkins said “I wanted to help the world transition from brain-deadening media like broadcast television to interactive media that would connect people and help them grow.” Electronic Arts (EA), one of the leading companies in the gaming world, was founded by Trip Hawkins in the year 1982 and is headquartered in Redwood City, California. The company’s corporate governance is constituted by a board of nine directors including Larry Probst (Chairman) and Andrew Wilson (CEO). Hawkins envisioned EA as a publishing company that would be known for its quality and professionalism, working with the best independent talent to make the gaming industry equivalent to movies, books or music. Consumers, employees and shareholders are the main stakeholders in the company. EA hopes to build lifetime players by relentlessly improving quality. It is known that Hawkins wanted to properly credit and compensate the talent that developed games, giving them the same respect that artists in other media enjoyed. Ever since it became public at $8 per share in the year 1990, EA keeps its shareholders well informed about crucial information such as investor kits, conference presentations, stock prices etc.

Background
At first, the company was named Amazin’ Software. In October of 1982, the company was renamed to Electronic Arts since Hawkins wanted to recognize software as an art form. EA has a number of business strategies. First, expanding rapidly through timely acquisitions. From 2000

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