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The Vinsun Case : An Interesting Dilemma Encompassing Innovation, Organizational Culture And Financial Implications Essay

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The Vinsun case presents an interesting dilemma encompassing innovation, organizational culture and financial implications. Faced with a decision that will either vault Vinsun into prominence or sink them into oblivion with the other failed enterprises, CEO Sunil Satav must tread carefully to ensure he avoids the latter. Before delving into the options and their merits, let us first consider the status quo and assess why it is unsustainable going forward. Vinsun’s current position At present, Vinsun operates under an archaic internal process that can be sustainable at the proverbial “Mom and Pop” class; but, in order to reach the next level and sustain their historic growth trajectory, Vinsun must consider alternative options to satisfy growing demand. From a technological perspective, much of Vinsun’s operations are recorded in multiple Excel spreadsheets with no interconnectivity. In addition to missing out on massive synergies and efficiencies of interconnectivities between departments, the manual entry and individuality between spreadsheets exposes Vinsun to a great deal of risk for input error, while limiting scalability. From an organizational and cultural view, Vinsun shows signs of many SME enterprises which are set in their ways and fear innovation. This archaic process has built a level of comfort among the staff which leads to resistance when forced with change. Finally, Vinsun has seen substantial growth in their short tenure, realizing a compounded growth rate

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