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The Vineyard Bed And Breakfast

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Executive Summary The valley is well known for its beauty and concentration of vineyards and wineries. The Vineyard Bed & Breakfast has two competitive advantages that will ensure profitability The other sustainable competitive advantage is the facilities, handcrafted and simply beautiful. The house and adjoining land are magnificent. Situation Analysis Marketing is critical to its success and future profitability The basic market need is a delightful B&B serving the Eugene area. The physical structure that houses the B&B has been specially engineered.. Market Summary . The Enchanted Vineyard Bed & Breakfast will leverage this information to better understand who is served, their specific needs, and how The Enchanted Vineyard can better communicate with them. • e target group is the geographic target of the city of Eugene with a population of 130,000 people. • Another target population are travelers that typically come from the United States, however, approximately 10% are from other countries. Demographics • Male and Female. • Ages 35-55. • College or graduate education. • An income over $50,000. Behavior Factors • Enjoys traveling for the sake of seeing new things and meeting people. • Tend to use B&Bs when traveling instead of hotels. • Enjoy meals at restaurants once a week. Market Needs The Enchanted Vineyard Bed & Breakfast provides its customers with a beautiful, relaxing, luxurious, country setting bed & breakfast. The Enchanted Vineyard Bed &

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