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The Stock Market

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In 2001, it struck everybody as odd when a blue chip stock went bankrupt less than a year after it paid its top 5 executives a total of $282.7 million. The stock market is notorious for being seductively tricky; being the sole contributor to the making and breaking of many men. However, this time it was clear that this wasn’t an ordinary unexpected decline. Enron Corporation, a former American energy company, had to have had something going on behind the scenes to cause the largest chapter 11 bankruptcy of its time. As the house of cards collapsed, it became clear that investors were blindsided by one of the largest instances of pump and dump stock fraud the market had ever seen. While it may be an enigma to many, the stock market does have some simple ground rules that hold true almost all the time, no matter what stock one plans on investing in. The backbone of the stock market is generally coined “buy low, sell high.” This term is short and sweet, but it encompasses all that is required to make money in the stock market. To make money, all somebody has to do is buy shares of a stock when the price is low and undervalued, and then sell those shares when the price goes up. Ignoring brokerage fees and federal taxes, this is essentially all one has to do to make a profit; rinse and repeat. This same rule works in reverse if someone is trying to avoid losing money on an investment. If shares of an overvalued stock are owned and the price is expected to decline, one would

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