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The Sensis Social Media Report

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#Democracy

As technology advances, the domination of social networking media is no secret in an individual’s daily life. The Sensis Social Media Report stated an average of 79% of Australian’s ages 18-29 actively participate in social media platforms every day. The influence this is imposing is both positive and negative and is beginning to impact the way we act, think and speak. Though a prime element of social media platforms is the ability to freely voice opinion and knowledge, it is evident of the emerging trends in news, fashion, music and political views that the media has influenced. As a modern society, the ability to communicate on a global scale is essential in daily life. The power of social media as a medium of communication plays a pivotal role as it effectively saturates information to mass audiences. This becomes particularly useful in the expansion of democracy as the ability to distribute …show more content…

In retrospect, the uprising of new media has flaws and loop holes that have the ability to undermine the authenticity of public freedom. This may be achieved through rhetorical manipulation. Democracy is essential in representing the rights and freedom of individuals. Caudill (2008) discusses a true key in achieving authentic democracy is access to truthful information. Globally it is evident that this is not the case when comparing countries such as Australia to Tunisia, not all governments provide transparency to its publics. Government and supra-state policies vary worldwide and impact individuals differently. When looking at the example of Tunisia, the government’s inability to effectively communicate with its country resulted in ongoing political unrest. It is evident how tools such as social media can reach out and impact countries such as these with democratic

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