preview

The SPJ Code Of Ethics

Satisfactory Essays

Companies paying for a native advertisement might have certain expectations, but not all of them can be fulfilled. Journalists working in the native advertising sector of any publication should consult to the ethical guidelines concerning acting independently. The SPJ Code of Ethics encourages journalists to resist internal and external pressures that might influence coverage. News organizations should be comfortable in drawing the line when it comes to producing native advertisements and not be intimidated into blurring that line. If the editorial staff of The New York Times stepped in during the creative process of the Airbnb advertisement, they might have had a chance to eliminate the obvious promotion of the company. This would have reduced

Get Access