The Rose Grew From Concrete Analysis

Gatorade’s most recent commercial, “The Secret to Victory,” focuses on defeat to help make their advertisement effective. The commercial starts out with Michael Jordan, a star basketball player, who asks, “You want to know the secret to victory?” This bold question grabs the attention of the audience. The commercial continues with many star athletes, present and past, that state a time where they failed in their respective careers. Later on, NFL quarterback Matt Ryan, answers Jordan’s proposed question with “defeat,” after a scene of him losing in the Super Bowl. In this essay, I will argue that Gatorade’s “The Secret to Victory” commercial is very effective by using rhetorical components and focusing on defeat.

So bringing that important athlete into the picture and giving the authority to treat the customer this way and not sell them the product that he wants, I guess that speaks for something, and also they think well if this huge famous athlete such as Cam Newton drinks it then maybe I should too. The Gatorade product is a recreational drink, its purpose is to help your body function properly after exercising and sweating, it is filled with electrolytes which help your body when you sweat. There’s no specific person who likes this drink some do some don’t, although they are mainly targeting those who don’t exercise for it because, even those who don’t work out drink it, and that is what this commercial is trying to get across , you need to work for it. There is no specific events, icons, realities, or trends going on in this video, it could possibly be football season perhaps, since a NFL football player makes an appearance in this commercial.

Everyone has their own story of how they grew up. Most had a really hard life growing up, but only some capitalized from where they came from and rose up to be the best person they could be. In both the Powerade and Beats commercial it shows how two well known basketball stars Derrick Rose and Kevin Garnett have struggles of their own, but they have the tough mindset to become greater.

The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.

Many people deal with hardships that occur through their daily lives and struggle on how to deal with them. This is what inspired Katy Perry and Tupac to write about hard times and how people can grow from them. “The rose that grew from concrete” -By Tupac and “Firework”- By Katy Perry they both cover the idea of rising above hard times and believe in their dreams.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

Imagine what life would be like as a rose grown from a crack in concrete.Think about how people would ignore you when you grew from that piece of concrete.Or think about how you would say to your offspring about life in the metaphor of some broken stairs.The poem “The Rose that Grew from Concrete” is about how Tupac is in the form of a Rose and how he explains how this rose grew from concrete and was able to walk and breath air.I do believe that when he said no one cared for the rose that grows from concrete was meaning no one cared for Tupac when he was growing up.

The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.

Now, it is also important to establish what is meant by the thesis, the sale of energy drinks should be regulated. Specifically, one must consider what is regulation over the “sale of” energy drinks. It is the position of this paper that the “sale of drinks” includes the obvious over the counter exchange of canned drink for currency, but that the sale of energy drinks is also larger. Is it not true that one’s purchasing decisions are motivated not only by in-the-moment desires, but also by more subtle factors such as subconscious biases and the presence or absence of certain pertinent pieces of information? The sale of an energy drink is part of an ecosystem of factors, some of which far precede the actual moment of purchase and some of which might alter the purchase decision if they had been present. For instance, frequent television marketing will have an undeniable affect on the subconscious to the point that one’s decision, while it may seem autonomous, is informed by the death-defying stunts or claims of near-invincibility one sees in many energy drink advertisements. And what’s more, the purchase decision is affected by store display—as in the actual shelving and also the cans that the drinks are sold in. Might one’s decision to buy an energy

Today’s media is full of examples which bring out the best of surrogate advertising. Even the event marketing of sports, fashion & music has not been spared from surrogate advertising. The alcohol based brand sponsor sports and receives visibility via advertising and below-the-line marketing. Brief examples along with modus operandi have been mentioned below. Celebrity endorsements with Shatrughan Sinha for the Bagpiper soda to the leading stars such as Akshay Kumar for the Red & White Bravery Awards while Johnny Walker Scotch Whisky promotes a series of successful stories on the T.V. channel-CNBC India through sound bites like Amitabh Bachhan. Event marketing has benefited sports, fashion & music. The alcohol based brand sponsors