The Rise and Fall of Four Loko Essay

The author’s main thesis in setting up his book is that six beverages have had a great influence on the history of the world, and understanding their origins can help to explain many of the world’s fields and phenomenons.

“Pharmaceutical companies have a lot of money invested and push the FDA to approve their applications: “For example, since the 1938 legislation placed the burden of proof on the FDA when it came to challenging or delaying drug approvals, the agency's actions depended primarily on its budget. Larger budgets from politicians could engender greater scrutiny and more challenges of new drugs. Instead of reputation's facilitating such power, increased budgets and the pursuit of the agency's mission could also explain agency actions during 1944-61 “(FDA). “The Revitalization Act of 2007 further empowered the FDA. Legislation aimed at strengthening the US Food and Drug Politics are also played out in the media and indirectly influences whether an application is approved or removed such as

According to the author, every specific alcoholic beverages has certain symbolic meaning and it can be proved by different kinds of beverages in different country, based on their own culture background.

Regulating consumer decisions to prevent the overconsumption of unhealthy drinks is out of the government’s place. Jonathon S. Tobin, senior editor of the Commentary magazine, which focuses on political and

There has been a large amount of research regarding underage drinking and the long-term effect that it can have on a person’s body and their mental state. The public is often informed of phases and activities that underage students are partaking in that can be extremely harmful to themselves that they are not aware of. In the journal article “The Use of Caffeinated Alcoholic Beverages Among Underage Drinkers: Results of a National Survey” they examine the relationship between the tendencies underage drinkers who drink non-traditional caffeinated alcoholic beverages and traditionally caffeinated alcoholic beverages. The study defines non-traditional CABs as Pre-Mixed Sodas or Energy Drinks with Liquor added and defined traditional CABs as Liquor with soda, coffee, or tea added by the beverage consumer.

Alcohol, no matter what form it is in, still has an effect on Americans’ physical health. Regardless if it is hard liquor or of the fruity assortment, people can abuse the consumption of alcohol. The playful fruity drinks are what sneak up on people by thinking because of the playful nature of the drink it will not harm them. The hard core liquor is known for the health risk and the effects it has on a person’s physical health. When you are drunk you have no control, you can cause self-harm both mentally and physically. With America being one of the top countries to consume so much alcohol, it is no surprise that the widespread consumption of alcohol contributes to our physical health problems. What could Americans do to fix the problem?

targeted to young legal drinkers also may appeal to those under the legal age. Because of

Consumption of energy drinks has become increasingly popular over the past 10 years. Particularly marketed towards adolescents and young adults, a 2008 study on energy drinks found that advertisements for these drinks are similar to those for alcohol and tobacco. Although not recommended for ‘children,’ energy drinks are still consumed by younger generations. Would it be better for there to be age restrictions on energy drinks?

Everyone has seen news reports or articles on Facebook about someone dying from drinking too many energy drinks. Seeing this information all the time obviously leads people to believe that an energy drink, or just caffeine in general, is very damaging to their health. Some even believe that caffeine should be banned, or they believe that there should be an age limit. Ninety percent of people all over the world consume caffeine in some form everyday (Gatlin). Why can some people drink caffeine everyday and not be harmed, but some people die from it? This question has led scientists to study the risks of using caffeine. Most of them found surprising results that did not agree with the hypothesis that caffeine is harmful. Even though caffeine has traditionally been accepted as unhealthy, it actually has many health benefits.

Though it might not be apparent at first glace, beverages other than water have played a vital role in the development of our world. In A History of the World in 6 Glasses, Standage sheds light on the vital importance of the six most influential non-water beverages in human history. As he states, “The availability of water constrained and guided humankind’s progress. Drinks have continued to shape human history ever since” (Standage 1). Drinks have influenced every aspect of humanity, from civilization to medicine to trade. Though each of the six beverages discussed in A History of the World in 6 Glasses had vastly different affects, they all influenced humanity in dramatic ways.

Do you enjoy energy drinks or do you enjoy an alcoholic beverage? Of course you enjoy one of them or even in some cases both. What would you do if I told you can get the best of both worlds in one drink? Well if time machines existed you would want to back before the year of 2010. Back in 2010 two drinks were pulled of the shelves in stores these drinks were called Joose and Four Loko. Back in 2005 Four Loko was introduced into the world by a company called Phusion Projects. The company is now banned from making alcoholic energy drinks this happened in 2014. Four Loko and Joose are both two very similar looking and created products. Both of these products are sold in 23.5 ounce cans. In these drinks 12 percent of the drink is alcohol, which

The change in the consumers' taste is another key trend in the industry. Many substitutes to carbonated soft drinks gained more popularity among consumers. Exhibit 5 shows an increase in the consumption of bottled water from 11.8 in 1998 to 13.2 gallons/capita in 2000, and that of juices from 10 to 10.4 gallons/capita at the expense of

Red bull is considered a harmful drink in some countries. For instance, France banned Red bull due to its high caffeine content and some experts think it might be deadly in some situations. Also EU’s high court declared that excess use of Red bull is a real risk to public health. Denmark also banned its consumption. Furthermore, Turkey, Ireland and U.S are concerned about its use. In Norway Red bull is being used as a medicine and in Japan it used to be sold in pharmacies. These issues can ruin the reputation and image of Red bull. (“Red Bull SWOT Analysis”)

PepsiCo has the potential to encourage consumers into drinking water and eating healthier snacks that they promote. Bottled water is rising and it is a healthy substitute to sugared drinks. Restaurants, clubs and venues are using their beverage to make special drinks. This is where alcohol industries gains more profit to their company. However, with the ability to adjust customer’s demands with new and appealing products it can dominate to success.

- Negative connotation attached to health beverages’ by the public (one assumes that if something is healthy it won’t taste nice)