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The Reasons Of Firm Resources And Sustained Competitive Advantage?

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”If you don’t have a competitive advantage, don’t compete” quoted by Jack Welch. The key motive behind running a company is to reach the top, no matter what. And they need to put in every ounce of creative thinking and hold many brainstorming sessions where they will be able to find out the key factors by which they will be able to outweigh the competitors. Although Jack Welch’s quote seems direct, it does speak the truth. The company is in it, to win it. And the only way that it is achievable is to have an advantage or many over the competitors. Strategies need to be forged and this contributes to a huge percentage towards the success of the company. If the strategy used by the competitor has been getting them good benefits, we need to come …show more content…

These contribute to the competitive advantage of a company and if these factors are unique to that company and the efforts by the competitors to duplicate it have failed, then, the company is said to have achieved sustained competitive …show more content…

As stated above, if Coca Cola is a market leader, the challenger would be Pepsi. Although they also have similar proportions of investment, they are still in the top, but they are a competitor as far as the world can see. This is because the initial market had been captured by Coca Cola. Market Follower: Again the example to be used would be Coca-Cola as the market leader. And when a company comes up with an alternate source of a soft drink, they might want to promote it as equivalent as Coca-Cola but in a lesser share of the market. This puts them in a safer spot, since the competition is not very high and the market share is also comparatively lower which in turn is not a hindrance for either of the parties involved. Market Nicher- This can be a company focussing on the smaller part of the economy but a crucial one as well. For example, Omega3 capsules can be taken as the primary product for a company of small scale rather than a very big multinational. This is also in favour for the small company because, it would be the only one in this market and would not have to bother about competition from the giants since they have a big share of the bigger

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