INTRODUCTION In this paper, we have analyzed the rapid growth of two fast fashion giants: Zara and Forever 21 in India. While Zara India is a joint venture between Spanish retailer Inditex SA and Tata Trent, Forever 21 is in a joint venture partnership with DLF brands Limited. We have analyzed the growth of these two companies on the basis of the following parameters: 1. Performance of the two companies 2. Challenges faced by the two companies to penetrate into the Indian market 3. Business strategies undertaken to overcome such challenges 1. ZARA’s GROWTH STORY The world’s largest fashion retailer, Zara’s Indian unit Inditex trent which is a 51:49 Joint venture partnership between Spanish retailer Inditex SA with Tata Group’s retail arm trent has witnessed a phenomenal rise in India’s fashion retail sector. Incorporated in 2009-2010, Zara India has been the fastest fashion brand in India to clock profits. In the financial year 2011, Zara India made net profits of 22.5 crore while in the financial year 2012, it made net profits of 38.3 crore on sales of 260 crore. In the year 2013, Zara clocked a staggering 56% growth in sales as it earned net profits of 45.19 crore on annual sale of 411.19 crore. According to Economic Times, this is “over six times more than the country's largest apparel brand Louis Philippe and a tad higher than the country's largest department chain Shoppers Stop”. Zara has 13 stores in Mumbai, Delhi, and Bangalore. It is believed that the company is
Zara is a retailing chain of Inditexthat specializes in high-fashion at reasonable prices. In the last 12 months, Inditex’s stock price has increased by 50% despite bearish market conditions. The 50% increase is due to the investor expectations of Inditex’s growth. Inditex’s growth can be contributed to the decisions it has made in creating a vertically integrated centralized process. The centralization of its vertically integrated operations in Europe provided it with its competitive advantage; however, I believe it will also make it fail if it decides to grow substantially into other markets. Financial Analysis compare to competitors In comparing Inditex financial performance against its competitors, it is apparent that Inditex is
Zara International was a retail shop originated in La Coruna, Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24 to 48 hours of receiving the order, depending upon the country. The business plan that Zara’s executives made was very innovative and played a great part in the
Even though H&M follows a strategy which differs significantly from Inditex’s approach it is the closest competitor from the financial point of view. H&M differs from Zara because it outsources all of the production, it is more price oriented and spends more money on advertising. But both companies are based in Europe, are fashion forward at lower price retailers, and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and H&M seem to
Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes & Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (“Case 3-4. Continued Growth for Zara and Inditex”, 2013). Their marketing approach has helped them become extremely successful in terms of providing the customer with. International marketing strategies and its efficiency assists in the expansion of Zara. Cultural understanding is virtuously
Inditex, as stated on its website, is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy 's Class they boast nowadays 3,701 stores in 68 countries, distributed as shown in Table 1.
Zara is one of the top clothing brand all over the world. This is the number one competitor of Uniqlo and all other brand. It has got 1603 store in 78 countries of the world. Those stores are located in world largest cities. This retailer proved that international
Zara is a brand widely known across the globe for its unique fashionable cloths .It is a part of inditex which is known as one of the world’s largest distribution group in the world and the owner of the company is Spanish businessman named Amancio Ortega .This company was formed in 1963 as a fashion retailer for women clothes but the company became a success after the addition of a new brand named Zara in 1975 .Today Zara is amongst one of the largest international company producing the fashionable clothes. After the success of the inditex as a successful brand (ZARA) maker, inditex was able to expanded itself with more successful brands across the world in different countries at the end of the 1980.from 1976 to 1983 Zara turned out to be a successful retailing brand and introduced itself with nine new outlets to the biggest cities of the Spain with its first headquarter in Goa. Year 1984 turned out to be the witnesses of first logistics headquarter of Zara covering a large area of 10,000 square metres. New York
Inditex has a total of 1,558 stores operating in 45 countries out of which 550 stores are of Zara. Inditex’s major sales contribution is Zara accounting for 73.3%. Zara presents new style clothes for Men, Women, and Children
Spanish retail group Inditex has reported a 28% rise in nine-month profits, helped by improved control over costs. The group - which owns the Zara fashion store chain - recorded a net profit for the nine months to 31 October of 520.5m euros ($621m; £351m).
Zara is an apparel company and the leader brand of the Spanish retail mogul, Inditex. zara was established in 1975 in Spain by Amancio Ortega who is currently the 3rd richest man in the world, the first store was opened as an outlet but by 1979 the establishment already had six stores at different locations in Spain and by 1985 the company branched out to Portugal new york city and Paris. Today Zara has over 1900 stores worldwide which are located in 22 different countries; these stores render employment to over 125,000 employees. Zara depends on information they gather from customer and organizational feedback from all their stores on a daily basis this information is then forwarded to the supply chain, which works in synergy with the stores to keep the level of storage in stores down to a minimum. Zara owns the production, supply chain and in-house production, which lead to greater speed in output (M.A.Cano)
This segment is valued at US$22.1 Bn, Organized retail contribute 19% and growing at the rate of 25– 30%. The segment is attracting more and more organized retailers, and pushing for retail revolution for Indian men and women. Designer apparel was increasingly playing a role in boosting the market. International brands have also attracted as they can enter directly with 100% FDI due to single brand entry. Major Indian players are Pantaloon, Provouge Group, Raymond, Reliance Trendz, and Westside. International players are Louise Phillipe, Van Heusen, and Italian brands.
The cost to enter the apparel and fashion industry does not require a large amount f capital by new entrants; costs may end up being high due to the economies of scale. Hence why because of the overpowering demand of products, the economies of scale cannot be attained by competitors looking to enter the industry and they are most likely to face considerable
Zara a company founded on just €30 Euros is now worth an estimated €32 billion. It is the flagship retail unit of Spanish parent company, Inditex also found by Ortega. Zara was found in 1975, now having over 1800 stores in 81 countries.
Inditex itself is a huge fashion retailer company which owns 8 brands namely Zara, Pull &Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and last but not the least Uterque. Amancio Ortega is the founder of Inditex, which was established in 1963. Amancio Ortega adapted unique business model, which were innovative and flexible. This made Inditex one of the biggest retailers in the world. In 1975 Inditex established Zara’s first store in downtown A Coruna, Spain. Zara offers fashionable designs for men, women, and kids. They also sell accessories to complete their product lines.
Zara is a clothing company that was founded in 1975 and came from Spain. Its under Inditex group which owns other brands such as Massimo Dutti, Pull & Bear, Oysho, Uterques and many more companies. Zara grew very fast and currently in 2012 has 1,617 stores worldwide. With a large name in the fashion industry, besides that, Zara faces tough competition internationally including H&M, Benetton, and GAP. In order to keep up with the speed chic, Zara need to keep up also with the information system to run their business.