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The Pros And Cons Of Hitachi

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I. Introduction
In this decade, “design thinking” has been captured attention from innovation scholars. Design thinking, originated from basic practices of designers, is a series of activities and attitudes toward bringing innovation [3][26]. This idea does not claim a necessity of being a designer, but designers may have a high potential to be an innovator in a various occasion.
In fact, recent management studies discovered that industrial designers contribute to innovative scientific research in the natural science field [5][29]. These studies clearly illustrate how industrial designers tactfully set a demand-pull goal and facilitate consensus-building among research project members.
They are also likely to achieve technological innovation in the industry sector. Reference [27] found their superiority in setting a consumer-oriented goal. Indeed, a versatile entrepreneur and industrial designer, James Dyson, invented a novel vacuum technology to resolve a suction problem, which has long made consumers …show more content…

This company has a certain global market share in the general electronics field, such as electricity generators or transportation systems, similarly it grabs 25% of the domestic home electrical appliance market in 2010. It has a central design department and industrial designers basically assign to the department. A striking benefit of choosing Hitachi is in its design right (a patent-like protection system for a shape of products, and similar to design patent in the United States) documents. The majority of patent or design right applicants do not indicate detailed affiliations of every inventor/creators in their application documents; however, this company exceptionally indicates its design creators’ affiliation at the department level. Thus, by connecting this information with patent data, we can estimate at a high accuracy that whether an inventor is an industrial designer or

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