From my understanding, data mining is a series of operation to dig up a value-added process from a bunch of data in the form of knowledge that is not known for manually. Knowledge discovery in database is a term that we called for data mining in science computer. Data mining also about to find a new information in a lot of data. Not only that, data mining is searching for patterns or relationships in one or more databases and it way to generate new information. Besides that, for secondary use, the information collected for one purposed used for another purpose and the information about customers is a valuable commodity. But, does we know how the data mining is work? Data mining works or performs these feats using a technique that called modeling. Modeling is simply the act of building model in one application where there is an answer and then we apply it to another situation that you don’t. This act of model building has been doing by people for a long time, certainly it before the advent …show more content…
The pros for this process are in marketing or retail. This process helps marketing company by builds a model based on historical data to predict who will respond to the new marketing campaign. Not only marketing, retail companies also get a benefit same as marketing companies get. Besides that, this data mining also bring a benefit for finance or banking by gives financial institutions information about loan information and credit reporting. By build a model from historical customer’s data, the banking or finance institution can determine good and bad loans. In addition, this process can help banks detect the fraudulent credit card transaction and protect credits card’s owner. Manufacturing and governments also gets a lot of benefits by using this process. Data mining helps government agency by digging and analyze records of financial transaction to build pattern that can detect money laundering or criminal
Data mining uses computer-based technology to evaluate data in a database and identify different trends. Effective data mining helps researchers predict economic trends and pinpoint sales prospects. Data mining is stored in data warehouses, which are sophisticated customer databases that allow managers to combine data from several different organization functions.
4) Technically speaking, data mining is a process that uses statistical, mathematical, and artificial intelligence techniques to extract and identify useful information and
To begin with, Dell software an information technology enterprises describes Data Mining as “an analytic process designed to explore data in search of consistent patterns and/or systematic relationships between variables, and then to validate the findings by applying the
Data mining is essentially the ability to discover new information by exploring through various databases of existing information. According to Laura and Jack Cook, data mining "facilitates the discovery of previously unknown relationships among the data. …These operations present results that users already intuitively knew existed in the database."[2] As an example, let us take a school system consisting of three databases: one which stores the student profiles consisting of name and identification number, another to store student grades based on identification number, and the last one stores all the transactions at the bookstore through the student identification card. This is a simple example, but it should illustrate our point. Alone, the separate databases might not tell us much. With data mining techniques, the process might be able to tell us that in a particular school year, students of a certain ethnic background obtained above a 3.0 GPA, or that the bookstore sold mostly engineering books to students last year, or even that students who obtained above a 3.0 GPA were ones who bought engineering books. More specifically, the technology might be smart enough to associate that John Doe from Ireland had a 3.32 GPA in his engineering classes, even though he did not buy any engineering books from the bookstore. This type of technology is very powerful source of
As stated above, data mining is often used to solve business decision problems, “it provides ways to quantitatively measure what business users should already know qualitatively” (Linoff, 2004). A growing number of industries are using data mining to become more competitive in their market by primarily focusing on the customers; increasing their customer relationships and increasing customer acquisition.
Data Mining. It is the process of discovering interesting knowledge that are gathered and significant structures from large amounts of data stored in data warehouse or other information storage.
Data Mining is an analytical process that primarily involves searching through vast amounts of data to spot useful, but initially undiscovered, patterns. The data mining process typically involves three major stepsexploration, model building and validation and finally, deployment.
The government collects all kinds of useful information about our population. How many people live where, incomes, family sizes, ages, do they rent or own a home, and lots more demographic data that is free for the asking. Modern computer programs make possible for any company to take the masses of demographics and analysis segment populations. This has propelled data mining to the forefront of making customers relationships profitable (Ogwueleka, 2009). This will help Swan understand his customers better and find association between each segment. Customer have life cycle due in part to the time of year, so Swan can now structure his advertising and see results based on a better segment model rather than just counting customers. Data mining can also be used in customer retention applications identifying
Many other terms are being used to interpret data mining, such as knowledge mining from databases, knowledge extraction, data analysis, and data archaeology. Data mining is one of the provoking and significant areas of research. Data mining is implicit and non-trivial task of identifying the viable, novel, inherently efficient and perspicuous patterns of data. Figure 1 represents the data mining as part of KDD process. The hidden relationships and trends are not precisely distinct from reviewing the data. Data mining is a multi-level process involves extracting the data by retrieving and assembling them, data mining algorithms, evaluate the results and capture them. Data Mining is also revealed as necessary process where bright methods are used to extract the data patterns by passing through miscellaneous data mining
Data mining is the process of extracting hidden information from the large dataset. Data mining is
The definition of data mining is seemingly a harmless one: it is essentially the gathering of data from different perspectives and gathering it into functional purposes. Similar to coal or oil
Data mining is the procedure of getting new patterns from large amount of data. Data mining is a procedure of finding of beneficial information and patterns from huge data. It is also called as knowledge discovery method, knowledge mining from data, knowledge extraction or data/ pattern analysis. The main goal from data mining is to get patterns that were already unknown. The useful of these patterns are found they can be used to make certain decisions for development of their businesses. Data mining aims to discover implicit, already unknown, and potentially useful information that is embedded in data.
Data mining is when a financial analyst gathers consumer information and looks for patterns that a business can exploit. A simplified data mining example is when a restaurant manager knows the local yearly convention schedule based on experience. The manager can cross-reference that information with historical sales results to predict such things as forecasted profit or labor demand. With this information, the manager can estimate an advertising budget or hire temporary staff to handle anticipated work load. When medium to large-sized businesses use data mining, they uncovering these same information points; however, revenue gains can range from millions to billions of dollars. There are several techniques that firms frequently employ to find gold in information.
“Data mining, according to __ may be defined as the process of analysing data from different perspectives and summarizing it into useful information
Data mining is a detection process that allows users to comprehend the substance and relationships amid the data. Data architect/designer punctiliously defines entities and relationships from operational or data warehouse system. The conclusion of data mining can be used to intensify the efficacy of performance from the users. Data mining uses various techniques such as inductive logic programming, pattern recognition, image analysis, bioinformatics, spatial data analysis, decision support systems etc. for this sort of analysis.