preview

The Production Of Queen Sugar Essay

Decent Essays

It’s official!

The highly anticipated television series Queen Sugar is set to air on September 6th and 7th.

Producers Ava DuVernay and Oprah Winfrey highlighted the upcoming show at the 2016 Essence Festival with an invite-only screening, keynote speech, and cocktail reception.

But the fun shouldn 't stop there. The weeks leading up to the premiere will be crucial for Queen Sugar.

Marketing films and TV shows is not an easy task. If you want to stand out from the crowd, do something remarkable, be ambitious with your marketing goals…,” writes Marcus Taylor, founder of Venture Harbour.

Let’s launch Queen Sugar into the record books. Here are five marketing strategies to continue the momentum:

1. Host a Facebook Live Panel Discussion
This year, live streaming is marking its territory in our society.

From the Texas mom 's hysterical reaction to a Chewbacca mask to the aftermath of Philando Castile’s killing, live video is capturing people’s attention.

In fact, data reveals that “people comment more than 10 times more on Facebook Live videos than on regular videos.”

The Queen Sugar can harness this power to offer fans live panel discussions. Fans would be thrilled to hear from the talented cast and the all-female roster of directors.

“Let your [fans] know in advance that you’re planning to broadcast. It won’t do you much good to broadcast if nobody’s prepared for it. Make an announcement—preferably several announcements—in advance to let your [fans] know what they

Get Access