The Power of Hip-hop in the Business World Essay

Hip hop, the creation of electronic sound and enticing language is a style born from the African American and Hispanic cultures. It formed in New York City from block parties and the participation of the youth culture. This style of music began as a minimal change in rhythm to a globally popular culture consisting of graffiti art, dancing, and music. Hip hop was not only a type of tasteful music, but it also became a benchmark in history. When this style of music was created, it served as an outlet for those who did not have a voice, particularly the minority groups. These groups were given rights that they deserved just like everyone else. In the 1970’s is when hip hop began to spread, creating not just

Nike is a leading company worldwide and reported in 2015 that it has had it’s highest sales ever. Recently, investors have been concerned about Nike’s launch day shoes all year, especially how this pattern of sales will affect Nike partners like Footlocker and Champs. Despite this, store chains have delivered great numbers, repeatedly proving skeptics wrong time and time again. This is important to remember when talking about Kanye’s rise to a leader in the sneaker industry. Although today Nike is selling more than Adidas and Kanye, it is important to remember that Nike has been in the industry since 1964. Kanye is just getting started. Kanye expresses his true belief that it is time for him to take the throw in his song, “FACTS”. Kanye, who has boasted in previous songs that his shoes were more popular than Air Jordans, says, “Nike out here bad, they can’t give s— away.” The chorus in this song is “Yeezy, Yeezy, Yeezy just jumped over Jumpman”. The song in itself is a Nike “diss” track while simultaneously being an Adidas promotional tool. Kanye raps “Nike Nike treat employees just like slaves/ Gave LeBron a billi’ not to run away”. This was a major diss at Nike. Kanye also made sure to shout out fellow Adidas Endorsers, James Harden and Nick Young. “Tell Adidas that we need a million in production/ I done told y’all, all I needed was the infrastructure/ Now we hottest in the streets, it ain’t no discussion/ James Harden, Swaggy P runnin’ up the budget”. Also, “FACTS” is strategically similar to Nike Endorser, Drake’s song “Jumpman”. This was to add even more diss to Nike. Kanye’s beef with Nike started when he left the brand in 2013 to work with adidas for 10 million dollars and full creative reign. In one year's time West released the Yeezy Boost 350 in three colorways, the Yeezy Boost 750, the Yeezy 950 in four colorways and a full

Beats managed to keep marketing costs relatively low and reach their target market by giving popular basketball players free headphones in their team colours which they would wear on camera in front of a national audience (Wilson 2014). Finally, according to company lore the Beats company was founded in 2006 by Jimmy Lovine and Andre Young (Dr. Dre) because earbuds and headphones at that time had low sound quality and distorted music for the listener. In partnership with a company called Monster Cable the pair created the “Beats by Dre” headphone brand (Seitz, 2016). Since then the brand has been viewed by consumers as a product line of superior sound quality and this has justified the high cost for over a

Hip-hop culture began to develop in the south Bronx area of New York City during the 1970s. It had a significant influence in the music industry. Hip-hop music generally includes rapping, but other elements such as sampling and beatboxing also play important roles. Rapping, as a key part in the hip-hop music, takes different forms, which including signifying, dozen, toast and jazz poetry. Initially, hip-hop music was a voice of people living in low-income areas, reflecting social, economic and political phenomenon in their life [1]. As time moves on, hip-hop music reached its “golden age”, where it became a mainstream music, featuring diversity, quality, innovation and influence [2]. Gangsta rap, one of the most significant innovations in

Russel (Russ) Simmons is a pioneer in music, fashion, and philanthropy. The trail Simmons has blazed is a trial that won’t easily be replicated. Russel got into Hip Hop as a student in New York City, he got the music bug and it didn’t let go of him, in fact the bug led him to leaving school to create his own managing label “Rush Management”. Rush Management managed some of the up and coming talents that later became big names in the Hip Hop industry Kurtis Blow and Run DMC were some of the talents. He continued to sign new talent as a cofounder of Def Jam Records. In conjunction with his music label Russ developed multiple brands of fashion, brands that outlasted and outsold a number of brands that were popular in the same time period. Russ also found success in Philanthropy, founding his own organization and investing in groups that fought the aids epidemic and

Analysis of Hip-Hop and Youth Culture Throughout the last twenty-five years, a new form of expression has continued to evolve. Hip-Hop, once limited to urban music and dance has become a widespread form of communication exhibited and enjoyed by young people throughout the world. Hip-Hop is no longer limited to rap music and break dancing; today it represents a multi-billion dollar industry that influences everything from fashion to prime- time television programming, professional sports, mass media marketing and advertising. Today Hip-Hop is becoming a way of life, a culture that is intricately woven into every aspect of young people's daily lives.

Hip-Hop isn’t just four elements combined within a culture, it is also “ a way of life, a language, a fashion, a set of values, and a unique perspective” (Efrem 2), the hip-hop basic and sub-elements have a strong impact in the American society mainly on its

Hip-Hop is a cultural movement that emerged from the dilapidated South Bronx, New York in the early 1970’s. The area’s mostly African American and Puerto Rican residents originated this uniquely American musical genre and culture that over the past four decades has developed into a global sensation impacting the formation of youth culture around the world. The South Bronx was a whirlpool of political, social, and economic upheaval in the years leading up to the inception of Hip-Hop. The early part of the 1970’s found many African American and Hispanic communities desperately seeking relief from the poverty, drug, and crime epidemics engulfing the gang dominated neighborhoods. Hip-Hop proved to be successful as both a creative outlet for

It has been 30 years since Hip-Hop was first “introduced” to the world. Whether it be fashion or politics, this musical genre/culture plays a huge role in everyday life and has generated billions of dollars across the globe. In this paper I will be discussing when, where, and how Hip-Hop was created, “old school Hip-Hop, “Hip-Hop’s Golden Age”, “Hardcore rap” “Gangsta rap”, “G-Funk”, 21st century Hip-Hop, and how Hip-Hop affects society.

Hip Hop culture has come from a inner city expression of life to a multi-billion dollar business. At the beginning of the new millennium it was the top selling genre in the pop charts. It had influences not only on music, but on fashion, film, television, and print. In 2004 Hip Hop celebrated its 30th year anniversary. It wasn’t big for the fact that it was still kicking. It was big because the once Black/Brown inner city culture had grown into a multi-billion dollar global phenomenon (Reeves). Hip Hop culture has provided a platform for all walks of life to speak their mind. Over the past 36 years it has provided us with both entertainment and controversy alike and had a huge impact on our nation’s history. `

You’re standing in a crowd amongst thousands of fans at an Eminem concert, people from all over, shoulder to shoulder in a massive stadium, singing along every word of their favorite song for hours. People from all over are connected to each other through the power of music. When it comes to music, the life experiences, inspiration, and current events play a tremendously significant role. Hip hop is a form of art which can be expressed through rap songs, break-dancing, and graffiti art. The culture has become so popular that it has entered today’s fashion and modern language. Hip hop music is an extremely large part of today’s generation and a global genre, which influences the generation all over the world.

C. Thesis Statement: Music Videos, music television, and the growth of hip hop music play an important role in the marketing of the hip hop artist. Brought into households through mass media, hip-hop fashion is a cultural phenomenon that revolutionized the idea of personal style through innovation of hip-hop aficionados.

Hip-Hop today is genre of music that many, mostly a younger demographic are drawn to it. Hip-Hop culture is now commonly recognized by it’s fundamental elements; such as, rapping, dancing, lyrics, beat, urban and apparently relevance which are viewed as an art. Hip-hop is constantly evolving and incorporating different and new aspects to it and it’s just going to continue to grow within the next decades. Hip-hop focuses on urban youth therefore, many young people actually turn to hip-hop as an outlet to express themselves with various emotions and sentiments and sometimes devote themselves as aspirating hip-hop artists and pursue the hip-hop industry. Hip-Hop was was initially an underground urban movement and created in the 1970’s by an African man, Kool Herc influenced and introduced it which has now become universal in not only English, but in many languages. In the 1980s symbolized the diversification of hip hop as the genre eve loved into more complex styles. One of the positive aspects of the hip hop culture is that it encourages producers to recruit a diverse group of individuals. At first, Hip- Hop was predominantly performed by men and eventually evolved into being performed by both men and women. Some examples of successful women in the Hip-hop culture are Lauryn Hill, Erykah Badu, Missy Elliot, Salt-N- Pepa,Trina Beyonce, and ‘Lil Kim. Although hip-hop

Music has inspired and touched the lives of many aspiring hip-hop artists which makes it one of the most influential characters in America culture. Hip-hop has become one of the most vital, and profitable, forces in popular culture. Rap music is an international art form and is regularly heard in advertising including radio and television. Hip hop beats have influenced popular music genres from rock to jazz to reggae. The fashions, styles, and attitude of hip-hop have been adopted by America’s commercial culture industries and by youths from all cultural backgrounds. I predicted that hip hop music is here to stay because that 's only way they can convey their story without being arrested. Is here to stay because, the same inadequate education, inequality among poor people, Injustice and police brutality that hip hop music is talking about is still exist in American today.

In the surroundings of this Adidas retail store, we can find different competence from another retail stores such as Nike, Puma, and a bunch of different sportswear retailer (Foot Locker, Finish Line, and Modell’s)