The Perfect Body Argument Analysis

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

CoverGirl is a well known American cosmetics brand. For more than fifty years, CoverGirl has been well known as a makeup brand. To add to their validity, CoverGirl uses famous people in their ad to help sell their product. Celebrities impact the gathering of people. It makes the customer trust that the item is a commendable item because a celebrity is useing the product regularly. By utilizing more that one superstar as the face for their items, they build up more credibility. They are basically saying that every one of these famous people utilize these items, so the customer should go purchase this item. Customers alway think if the product is good for the rich and popular celebrity, it will also be good for them. Also mostly this customers are famous and want to look perfect. The picture in the Covergirl ad is only one sample of how this commercial is successful. Queen Latifahs perfect appearance and common magnificence additionally makes this ad convincing.The center of the picture is from her head to shoulders, highlighting the impact Covergirls item has on her. She shows in the as that she is really satisfied and happy with the Covergirl

I chose to review Lane Bryant’s “I’m no angel” commercial. It is a commercial for Cacique garments sold exclusively at Lane Bryant. The women in the commercial look like curvaceous, voluptuous, full-figured women of different ethnicities. The women are in bras and underwear stating that full-figured women are sexy. Advertisers used key words to promote their products. For example, the women in the commercial used words like “sexy” and “I’m no angel” several times. Advertisers also used close ups and movement to sell their products. They are targeting women because it is a brand for underwear, bras, and lingerie. However, they are specifically targeting full-figured women to rival the campaigns by Victoria Secret. The commercial is focused on

It is not every day that African-Americans or darker skin toned models get cast in high fashion. And because Beyonce Knowles’ heritage is described in the commercial as “African-American, Native American” and “French”, Beyonce's appearance does not match her origins. As I mentioned in the description of the ad, Beyonce seems to have white features and many criticized her for “not representing her African American ethnicity". This is a very important topic because slavery has been demolished years ago and yet white supremacy still exists dangerously among

In the particular edition of Seventeen where this source was found, approximately 87% of the ads pertained to appearance, while only 5% of the ads had to do with education. The remaining 8% was left for fragrances and technology. The Victoria Secrets ad specifically, sets a standard for what they deem the “perfect body”. In this add, majority of the models were tall, with long legs, and slender. Each model looks as if they could not have been over 100 pounds. Of the 10 models pictured, only two of those models were of a darker complexion. The beauty standard set by this company is that those who are tall and skinny considered

This ad is multidimensional in the way that it demeans women. The first layer is equating the women with inanimate objects. The women are being scaled down to the size of beer bottles as though they were barbie dolls, meant to be played with and molded by the hands of the viewer. The model lays with her legs spread and her chest pushed out in a hypersexualized submissive pose. She looks up at the viewer with a coy smile. Ads like these are meant to sell to an adult male audience. They are made by men with the intention of making money and the understanding that if you offer a typical American male the idea of sex with a physically attractive woman and equate that to a product, he will buy almost anything. This type of imagery also affects how women feel that they should act. Viewing images of women as sex objects in these submissive poses causes women to feel that they are only valuable if they fit the ideals put in place by the heterosexual male gaze.

In The Sun Also Rises by Ernest Hemingway almost every character seems dissatisfied with their life, thinking that they aren’t living their it to the fullest. Most people during this time tried to escape the reality that a war had just occurred by doing things like drinking or traveling. Although it might have seemed like they were having fun, they were actually feeling like they were throwing their life away. The audience can see an example of this in chapter II when Cohn says to Jake, “I can’t stand it to think my life is going so fast and I’m not really living it” (18.) Jake replies “Nobody ever lives their life all the way up except bull-fighters” (18.) This interaction shows how Cohn feels like he is wasting his life away and Jake agrees

After years of shoving body-ideals down the throats of society some companies are now taking a step back and strategizing how they will represent women of all shapes and sizes. Aerie, the intimate apparel brand owned by American Eagle Outfitters has been at the forefront of the body positive movement in the fashion advertising industry since 2014. #AerieReal was the beginning of the initiative to represent all women in their ads. These ads featured models of various sizes, shapes and skin colors, and did not airbrush a single imperfection (Olson). These ads are shared frequently on social media sites with users commenting on how nice it is to be able to see models that better represent the average woman. As Kathy Roberts Forde mentioned in

They made these ads during spring of 2015. We all know that many people try to get ready for the summer by going to the gym, getting into a diet or many other different ways. There is nothing wrong with that because everybody has different passions and by that I mean to say that some people like to workout and some others do not. Marketing is another world inside our world. They denigrate people and make them feel bad about themselves to the point where people hate their own bodies and think they are not good enough, but all this is not true because that is what society wants from them. The model in the ad is Renee Somerfield. She was being very criticized due to her participation for this ad. She could not handle it anymore and she had to talk. Mirror a website which is very known in the UK for the News provided, published an article about the ad. She said: "I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why the company chose me for their campaign. I agree that all bodies are 'beach body ready'. Skinny, curvy, muscular, petite, tall, short, young and old. Confidence is beautiful no matter what size you are. Your reflection doesn't define your

American Apparels advertisement has a powerful effect on how we see ourselves and how we see women as an object rather than a human being. For years AA has objectified and sexualized girls and young women in order to advertise their clothing, “In 2013, a male American Apparel model posed in a chequered shirt with the buttons all done up and he was wearing trousers. The same shirt was photographed on a female model, unbuttoned, trouser-less and her arms positioned behind her head submissively.” (10 Shocking Facts You Never Knew About American Apparel Cheish Merryweather ). Female models are portrayed as less than and are only seen as a sexual object in American Apparel clothing advertisement.

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

Lane Bryant established a brand directed solely for plus-size women. In a world, where slim and skinny seem to be highlighted as beautiful; despite, the majority of women in America being plus size. The challenges facing plus-size brands in today’s marketplace is their ability to provide fashionable clothing, market to all sizes, and find stores to purchase and sell their brands (despite costs being greater) (Ewen, 2016). Marketing professionals understand that advertisements “can trigger a process of social comparison” (Solomon, 2017, p. 180). Lane Bryant created advertisements promoting the sexiness of plus-size women. The brand created an image that went against society’s idea of

Victoria’s Secret’s ad The Perfect ”Body” features ten young models each wearing a unique bra and panty set standing side by side. The target audience of the ad is Caucasian women ages 18 to 30 years old although the ad could be relevant to girls as young as 15 years old and as old as 40 years old. They are targeting them by featuring primarily young Caucasian women in their ad. While the ad appears to feature two non-Caucasian women, I believe this is a simple nod of inclusion as they are not representative of the diverse women in America. Both models have straightened hair and very European facial features.

     The appearance of these models is the primary concern of the ads and entails many different elements. Every model portrays a different characteristic through the pose they are in and the clothes that they wear. One ad depicts a sexy young woman who shows confidence by extending her arms out and exposing her flat stomach. Her hips are thrust to the left side, her long beautiful hair is gently blown back, and her facial expression and eye contact hint at sexual desire or acceptance of the viewer. Another female model also has her hips out to the left, but her hands express a different idea. While one hand is used to play with her hair, the other is up to her face with her pointer finger right below her bottom lip. Her hair partly covers her eyes and with her head slightly down, she comes off as shy but confidant. The confidence comes from her exposed stomach and direct eye contact that she makes with the viewer. These two women are somewhat opposite in how they come off which shows that Calvin Klein is trying to appeal to what different guys look for and appreciate in a woman.

The commercial starts off by saying, “Do you have the body you’ve always dreamed of?” As they are saying this, it shows Khloe lying on a bed in only a white t-shirt, making sure they are showing off her long, slim, tanned body. The commercial is trying to push the viewers to buy this product so they can look exactly like the Kardashians. The commercial goes on to say to the viewers that they can change their body and that they deserve a better body. Kim Kardashian goes on to show off her toned stomach by getting out of a pool in a little bikini. The commercial ends by Kim saying, “How hot can you be? QuickTrim live your dream.” By saying this, it makes women feel that they need to be a size small to be beautiful and that their goal in life should be to shrink themselves to fit what the media feels is beautiful (QuickTrim).