preview

Essay on The Never Changing Society

Better Essays

Society is constantly changing but there are ideas that are embedded into society that still remain. The idea to survive and the idea to become better than your previous are still present. There exist one idea that correlates to a very strong impulse that controls our daily happening and our lives, the idea of selfishness. Everyone does something for something in return. In our present day society, selfishness is more evident when it comes to the matter of greed. Large corporations will put on different facades to attract different types of people to buy their product. This is core behind the idea of advertising.

People change because society changes and therefore their interests change as well. To survive, companies need to appeal to …show more content…

Nissan worked their marketing strategy into the hype of the year 2000. Saying things such as “It is coming” slowly hyped the car ads up. When the car ads were finally shown, it would have the phrase, “An All-New Compact Sedan” and then a red marker would scribble out the word “Compact”.

The marketing strategy must have had some sort of focus and idea that it wanted to set forth. First, the word compact sedan is used to describe the vehicle. Then the red marker crosses out the word compact showing that it is not a small car anymore. This in theory is appealing to those people who would like to buy S.U.V.’s because they are larger cars that compact sedans but this sedan is not a compact. Nissan attempts to also appeal to the individuals who desire a larger vehicle to boost their ego. Also, crossing out the word compact endorses the idea that this is not like the previous sedans, it is different, and it is breaking the mold; another plan to endorse the revolutionary idea of the car. Using a red marker to scribble out the word compact is used to show the childish nature of the car. In our present society, becoming old is not very appealing; many people still want to feel young. Not only is the red marker used to cross out the word, it leaves a trail as if it was a crayon and each time a word is crossed out, the marker makes a different action each time. This action is trying to set forth the image of Nissan as playful and friendly not systematic

Get Access