preview

Walt Disney Company Essay

Better Essays

Introduction
Walt Disney Company is the most numerous mass media in the world and an entertainment conglomerate with the mass media networks of assets affection, studio entertainment, parks and resorts, and consumer goods. The television of Walt Disney Company and assets of the mass media network include television ABC network and ten radio stations. Besides, Walt Disney 's portfolio cable networks include ABC Family, Disney Channel, Toon Disney, and ESPN (80% of ownership) (Balio, 2009). Walt Disney 's studios make movies through lines, such as Walt Disney Pictures, Touchstone, and Pixar. With recent acquisition of Marvel Entertainment, Walt Disney Company enters as the leading publisher of comics and the film producer. Entertainment of studio makes and gets cinema with living actors and the recovered movies for distribution to theatrical, home video and television markets. Thematic parks and resorts include the operations of Walt Disney World Resort in Florida, Disneyland Park, Disneyland Hotel and Disneyland Pacific Hotel in California. The segment of consumer goods includes licensing of goods, and publication (Siklos, 2009).
Since its beginning in 1923, Walt Disney Company and additional affiliated companies remained devoted to making the highest events of entertainment based on rich inheritance of quality, happy, creative and incomparable telling of stories. In the last decades, Disney moved to wider market, having launched the Disney Channel on cable and divisions of

Get Access