The Media Has Seen Over The Years

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

This book focuses on how social media is used in today’s society as well as how each type of social media is developed. It gives the goals and strategies of

The whole project involves expanding new media services in alliance with Public Service Broadcasters, enriching infinite online content and the management of quality and innovation as well as dealing with the relationship with traditional broadcasters. The Strategy is quite optimistic with PSBs and positively utilizes traditional premium broadcasting tools without turnover of them. Flew (2011: 215) proposes that although last century the literature were frustrated by the impact of “dissolution such as channel proliferation, limited public funding and the loss of clear mission,” now we can see the world is giving opportunities for “context’s reinvention and media convergence and multiplatform content delivery.” Importantly, creative Research and Development and new technology are experiencing the space opened by PSBs. The ABC‘s Innovation Division of the Strategy is designed to transferring ABC content to multiplatforms, connecting a broader range of key audiences, and nurturing a good partnership with other innovation

The expansion of forms of media forms in the US has led to the emergence

Social media has taken off like a rocket throughout the years. The annoying sound of a modem connecting has turned into a soundless transaction. The wait time to connect is instant, opening a global world of interactions for people. You can now connect with anyone, anywhere at anytime at least once a day. Social media defined by Goyal is “Any platform,which provides the facility of sharing ideas, exchanging information and sending messages over an electronic medium, is considered as social media.” (Goyal,222). This is to include online magazines, Facebook, Twitter, Newspapers,Email, Blogs, YouTube and many more. Advertisers have taken notice to these platforms, utilizing social media to promote their brands, develop trust with the consumer,save money and target audiences faster than ever before.

New media is different from traditional media on a number of fronts, but the most important being the time that elapses between

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.

There are two types of media, and each type has his way to broadcast the information. “These two types are traditional and-social” (Hayles K., 2004). Traditional media includes: radio, magazines, newspapers, television, different publications and so on. Social media is the process of the informational interchange. In recent years, social media became part of everybody’s life. People exchange the information, opinions, news everywhere: in blogs, social networks, forums, etc. People became sources to each other. The importance of social media is rising extremely.

The media industry has changed in the past twenty years in so many ways, most for the better but, in some cases, for negative reasons. Since the late 1990’s, society has witnessed the blow up of the internet allowing people from all over the world to access and research many different things, the influx of mobile phones and the advantage it has had on the people, the many different game consoles around and other things such as the transition between VHS to DVD’s and the introduction of BluRay and Bluetooth.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

With innovative progression and the improvement of new types of broad communications, in the same way as the Internet and advanced TV, the vital part of the media is consistently expanding in the age of the information society, both as far as their financial and

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.