The Marketing Strategies Of Coca-Cola

Coca Cola was born in the laboratory of Dr. John Pemberton in May 1886 in Atlanta, Georgia. Coca-Cola's own name was made by Frank Robinson. And marketed for the first time with an ad of banners with the inscription of oil paints labeled "drink Coca Cola". Although it was the title of "brand of the century", Frank Robison had experienced a loss in sales. Coca Cola formula then bought by Asa Chandler in 1892 that heavily promoting senhingga experiencing huge profits. Coca cola increasingly global sales thanks to independent bottling firms with licenses to other countries and this is maintained until now.

The Coca-Cola Company is one of the largest in the world and the Coke logo is one of the most widely recognized icons in the world. The company used many different marketing campaigns in the years since the company has been created, some being more successful than others. Two such commercials, the Hilltop commercial and the Taylor Swift commercial, both differ in the approaches but are still both successful in their approaches. The first was first aired in nineteen seventy one while the second was first aired in twenty fourteen. I think that the Taylor Swift commercial is more successful than the Hilltop commercial because it better addresses its more specific audience.

The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels. The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and it’s responsible for consumers brand marketing initiative. A

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

marketing mix has allowed the company to become the number 1 beverage company in the

Coca-Cola Inc. is a global leader in the beverage industry. The history of the company began in 1886 when Atlanta pharmacist, Dr. John S. Pemberton, created a distinctive tasting soft drink made of kola nuts, a source of caffeine, and coca leaves. Later on Dr. John S. Pemberton took his created flavored syrup to his neighborhood pharmacy and mixed it with carbonated water. Those who sampled it deemed the drink “excellent”. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, labeled the drink as “Coca Cola” and designed the distinct script, still used today (Worldofcoca-cola.com). Although Coca-Cola Inc.’s headquarters are in Atlanta, Georgia, the company’s operational reach encompasses over 200 countries worldwide across six operating regions: Eurasia, Africa, Europe, Latin America, North America, and Pacific (Coca-colacompany.com). The fact that Coca-Cola is available in every country, including Cuba and North Korea is a proof that the Coca-Cola brand is a global leader in the beverage industry. There are 1.9

This study is conducted in order to carry out the company’s overall strategic marketing reasoning and evaluate the organizational resources. The report will highlight the Value Creation, Competitive Strategies adopted and the competitive advantage Coca Cola USA has over its competitors in the country.

Coca Cola Company is known as the world’s largest beverage company with its flagship product Coca Cola, which is invented by pharmacist John Stith Pemberton in Columbus, Georgia. According to the 2005 annual report, the company operated in more than 200 countries worldwide and owns more than 500 beverage brands, mainly sparkling drinks but also waters, juice drinks, energy and sports drinks, and ready-to-drink teas and coffees. The last figure in 2010 shows that the company consumed over 1.6 billion serving beverages every day with slogan: “Provide a moment of refreshment for a small amount of money- a billion times a day”, in which coca cola accounts 75 per cent of the Company 's unit sales volume of soft drinks.

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

The marketing environment is continuously changing and to take advantage of opportunities and there must be a marketing strategy and strategic plans for organisation. The fast and the efficiency of promotion has become an essential factor for the success of a business project. Corporation is necessary to preserve unity, thus the statement amplifies the need for promotions in marketing strategies. The applications of various marketing mix has vital role in improving business productivity in market environment .Today Promotion has fundamental part in our social and economic system. Rapid growth of technologies and ecommerce contribute mass ways to companies to approach marketing as well as promotion. Promotional Strategy functions of informing and influence a consumer decision, some strategies that are aimed to develop their brand for demand for example companies like coco-cola, pepsi. This Chapter covers various aspects of this project such as the Background of the Study, profile of the company, Aim, objectives and justification of study.

b) Price: Because of the accessibility of wide range items the valuing is done by market and geographic portion. Every sub-brand of coca cola has diverse valuing methodology. Their estimating procedure depends on the contenders evaluating, Pepsi is the immediate contender to coke. Refreshment market is said to be an oligopoly showcase (couple of sellers and huge buyers), subsequently they frame into cartel contract to guarantee a common adjust in estimating between the

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

It is rightly said that advertisement is as much a science as it is an art. advertisements are primary mode of communication in the field of marketing as it serves as a direct contact with the consumers of a product. an advertisement of any product is successful in making its place in the market only if it succesfully reaches and creates an attractive image of the product in the mind of the consumers. Coca-Cola, a beverage company, is an American multinational beverage corporation and manufacturer, retailer, and marketer of non alcoholic beverage that is headquatered in Atlanta, Georgia. The company rightly claims its hold over the Indian market and remains one of the most famous soft drinks in India. All the contemporary beverages use various marketing strategies to keep a hold on the Indian market. The most powerful strategy that ensures a company's reach to the market and thus to the public is through

reduce cost as well. Coca Cola is working to drive productivity and continuous savings across us

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).