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The M & M Campaign Essay

Decent Essays

Brand campaigns is generally regarded as application of specific activities created to promote a product. Companies typically employ it when they want to increase their sales. Use of one or an integrated media techniques may come into effects, for instance, use of television, print and social media. The point is to capture the target audience’s attention as well as generate response from them. This is exactly what M&M managed to do with its “Better with M” campaign where they used unique advertising and marketing approaches that had emotional and psychological effect on the target market. The M&M campaign use of personification and personalization was a brilliant move that cemented the company as leaders in candy and chocolate manufacturing. Several slogans and ads run through people’s TV screen during the whole campaign period, and the fascinating aspect is that the were really engaging and funny. The campaign featured super bowl commercial, digital ads, in-store displays, and perhaps the most critical cause-related marketing.
This is analysis of the “Better with M” campaign. This paper explores how M&M devised and implemented successful advertising campaign through message strategy, persuasive focus, persuasive appeal and correct execution. This will be done by reviewing literature on marketing and advertising concepts. I will also look at the cost used to implement this strategy and whether it was channelled in the right way. Finally, the paper will examine the outcome of

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