The Limitations Of Apple's Market Research Plan

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Market research is utilized by companies to make the right decisions when it comes to

What is Market Research? When you collect and identify data (qualitative data and quantiative) about customers, the market and competitors.

Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research.

Culturally competent care has fast become a byword in health care with the increasing global migration of populations including healthcare providers topmost of whom are nurses. There abound a number of definitions of culture and competence in current literature provided by multiple disciplines and organizations. Lehman, Fenza and Smith (n.d.) refers to culture as “the learned patterns of behavior and range of beliefs” which includes ways of life, norms and values, social institutions attributed to a specific group and passed on through generations . While competence implies capacity to function and translates into behavior appropriate application of knowledge and attitudes. Giger and companions (as cited in Loftin, Hartin, Branson, & Reyes,

The research question and hypothesis are extremely important to conduct any type of research study. The research question presents the idea that is to be examined in the study and is the foundation of the research study. Where, hypothesis attempts to answer the research question. The hypothesis is a prediction of what the study will find (Wood & Haber, 2014). The research question being studied in this quantitative study is “ Does tobacco cessation program has an impact on veterans with substance use disorder (SUDs) in reducing the use of tobacco, alcohol, and other drugs?” The researcher is trying to evaluate the impact of the tobacco cessation program on veterans seeking treatment with the substance abuse disorder (SUDs). The hypothesis being studied is “The tobacco cessation program will have a positive impact on veterans with SUDs in reducing the use of tobacco, alcohol, and other drugs”. According to the article, the tobacco cessation program does have a positive impact on veterans with SUDs. At 1-month follow-up, 88 participants out of 97 reported abstinence from alcohol, 89 reported abstinence from other drugs and 14 reported abstinence from tobacco (Vest, Kane, DeMarce, Barbero, Harmon, Hawley, & Lehmann, 2014).

Market research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Marketing Research is imperative to Disney Pixar's success. Marketing research is the process in which managers perform to gather information effectively to introduce their products and services to their target market. Although the amount of time required for this research depends on the size of the target market and the company's line of business, there is a defined process used to implement the company's products or services. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. Therefore, marketing research is important to developing a marketing strategy because it

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

The International Accounting Standards Board (IASB) with the objective of developing globally accepted standards establishes the International Financial Reporting Standards (IFRS). On the other hand, the Financial Accounting Standards Board (FASB) establishes the General Accepted Accounting Principles (U.S. GAAP) with the mission to improve the standards. In 2015, Hoyle, Schaefer, and Doupnik concluded, there are three key differences between the two, including recognition differences, measurement differences, and presentation and disclosure differences. Whether or not to recognize an item, how an item is recognized, or when it is recognized are the main differences regarding the recognition differences. For instance, research and development

This type of company perform their works based on inspiration, if they do a customer approach, they might lose their best customers. Then, Henry mentioned that they do not sell “clothes”. Let’s take Apple for example. The mission statement of Apple is working on the users’ experience. If they had surveyed before inventing products, the Iphone might not be created. Since most of consumers at that time never experienced touch screen experience. How would they respond to touch screen in Apple survey. But for long term purpose, marketing research is important. We can have secondary data whether the audience satisfied with music, price and so on. Generally, market research should not be used for Entertainment Company, market research only need to be used for purposes of price, environment and so on.

Limitation and constraints of marketing: Accurate, up-to-date information obtained by marketing research can be of enormous value to an organization in gaining and/or maintaining its competitive edge. However, there are a number of reasons why, in reality, these potential benefits may not be realized :

During the analysis the company was able to outline opportunities in which they viewed as a benefit for the organization. One’s that if the organization were to take advantage of them they may be able to grow the organization. Some of the opportunities include growth of tablet and smartphone markets, obtaining patents through acquisitions and strong growth of mobile advertising market. Although the opportunities would most likely help to grow the company, its best that Apple also keep their treats in plain view. Knowing the companies threats will help them combat them as they come about. Some of the threats that Apple was able to outline were breached IP rights, Android OS growth, 2013 tax increases and