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The Issue Of The Super Bowl Essay

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The Super bowl is one of the biggest games of the entire football season in the United States. This is where companies battle to gain a spot during the half time special and tend spend the most money when it comes to advertising. These ads can cost up to 5 million dollars and are usually highly creative, funny, created to catch the watchers attention with the hopes of going viral and selling their product. What the viewers do not understand is that these companies are selling much more than a product, they are selling a feeling and/or a lifestyle. Nationwide, the popular insurance company happened to be no different when creating their most polarizing and heart wrenching commercial. With the commercial most popularly known as “boy” their main goal was to start a conversation about preventable childhood deaths in America but, in reality they were selling fear and death in order to get parents to purchase insurance. The way that they provoke these emotions are through certain colors, music clips, images, and events and objects that happen in the background of the commercial. For those who have not seen “boy” the commercial follows through the magical imagination of a young, brown haired, bright eyed boy. The first scene pops up with the boy riding his red tricycle with his group of friends and chocolate lab beside of him in the local neighborhood. They are moving much faster than he is and ends up leaving him behind even though he is shouting for them to wait for him and cuts

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