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The Internet And Its Impact On The World Of Commerce

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Rohn 1
Imagine a world where every time someone wanted to buy or sell a product their only option was to travel to a store. Today, shopping on the internet is commonplace, but less than 20 years ago companies would hire technicians to teach them how to use the scroll bar and other simple functions. Once enough people knew how to use the internet, the idea of selling products online came into fruition. Many people believed they could make a large sum of money quickly by starting a business online. Before this time the internet was too complicated to use for most people. Online shopping and retail have revolutionized shopping and has promoted economic growth, made it easier to buy and sell, and has created a new type of danger.
The internet provides a way for small businesses to start up. In the world of commerce, "The Internet threatened established incumbents with oblivion and that small upstarts could find opportunities in the digital age". (Ryan)
“eBay proved that the Internet was 'a marketplace so massive, and so diverse, that nothing is beyond commodification '. It might have seemed as if the network had been designed for this express purpose. In reality this was the opposite of the truth. The Internet became a global marketplace without any explicit plan to make it so” (Ryan).
It was realized by some that the Internet’s full effect on commerce had only begun to be revealed. The vast new marketplace of the internet provides a low risk startup option, which promotes

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