Today, it continues to build on the industry 's longest track record of providing leading edge E&P technology to develop new advancements-from reservoir to surface. Schlumberger supplies the industry 's most comprehensive range of products and services, from exploration through production and integrated pore-to-pipeline solutions for hydrocarbon recovery that optimize reservoir performance. Its key Customers includes Twenty-eight customers that are currently publicly disclosed. Schlumberger is providing services for several large multinational and foreign companies including ExxonMobil, Chevron, Shell, BP, Petroleos Mexicanos, OGX Petroleo in Brazil, and Oil India Limited. The geographical diversity of its publicly listed company shows the …show more content…
Drilling Group which is the segment this paper focus on it market analysis consists of the principal technologies involved in the drilling and positioning of oil and gas wells and consist of wide range of product lines. We chose this segment because the potential of this segment, as it generated more than $2.5 billion in operating income in 2015 that is nearly 39% of Schlumberger’s total, comparing to $1.4 billion Halliburton drilling segment (best alternative) operating income. And Schlumberger’s drilling segment has around 12% global market share6. And Schlumberger’s drilling margins are the highest compare to Halliburton and Baker Hughes. Also Schlumberger acquisitions strategy enhanced the value proposition for drilling segment.
Marketing Mix
Schlumberger uses the marketing mix through the tactics to promote their drilling segment in the market. The 4Ps of the marketing mix influence each other and make up the business plan for Schlumberger to create its success. The Following are the 4Ps of drilling segment:
Product: Schlumberger drilling group consists of wide range of sub segments product lines1 that consist of Engineering & Real-Time Analysis, Drilling Services & Systems, LWD & MWD, Drilling Rigs, Drill Bits, Drilling Tools & Products, Drilling Fluid Solutions, Surface Logging Services, Solids Control & Cuttings Management, Fluids Processing, Drilling Applications, Cementing Services, Bits and Drilling Tools Fundamentals. Each
ExxonMobil is identified as one of the world’s leading oil and gas businesses. It manages market commodities and means countrywide. ExxonMobil is entail in “marketing, gas, and oil exploration, transportation and production in roughly 200 nations” (ExxonMobil, 2015). This company furnishes assistance and products under label names such as “Mobil, Esso, and Exxon. ExxonMobil is known as one of the biggest oil industrial installation where a substance is refined in the nation” (ExxonMobil, 2015). This essay discusses ExxonMobil’s strategic initiative from
There are many interesting characters in To Kill A Mockingbird one of which is Scout Finch. Scout uses her fist over her words if someone upsets her. When Francis, her cousin, made her mad she punched him in the face. She also does not know have a very strong filter. For lunch one day Walter Cunningham was invited over and he poured syrup all over his meal; Scout strongly protested his actions during dinner.
Cross, L. (2014, March 9). Trends and Challenges for the Oil and Gas Industry | Stout Risius Ross. Retrieved November 10, 2014, from http://www.srr.com/article/trends-and-challenges-oil-and-gas-industry.
“Marketing Mix” is made up of 4P’s of marketing. This tool blends these variables together to produce the results it wants to achieve in its specific target market. “Brand Position” mentions to consumer’s reason to buy the products in preference to others.
The Brazilian national oil company Petrobras' expansion may represent the largest global business opportunity in the oil & gas sector until 2020. The offshore pre-salt oil deposits discovered in 2006 and 2007 are estimated to exceed 60 billion barrels in probable or recoverable reserves, and could place Brazil among the world’s top ten oil-producing countries. Petrobras anticipates that it will invest $224 billion in exploration and development through 2015.
Shakespeare wrote Macbeth in 1606, during the reign of James I, who was James IV of Scotland before he became the King of England. James I, was a sponsor of Shakespeare’s theatre, so it is clear that Shakespeare’s work was affected by James I’s sensitivities. Murder and intrigue was a part of the Scottish Reign when James was growing, and in fact, James’s father was murdered when he was just a baby.
From this experience, I was able to understand how Shakespeare did not follow the norms of his time. During the 17th century, it was typical for poets to write about their partner and the beauty she possessed. We see poems of love which describe the outward appearance of what was to be considered the perfect woman. Most poets portrayed their female characters similar to a beautiful nature scene, but not William Shakespeare. He talked about beauty as not just being an outward appearance, but something that resides inside.
The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.
People have been asking for drillers so much that people are now paying thousands of dollars other people for their place on the list. Steve Arthur, Owner, Arthur & Orum Well Drilling, once said, “It’s officially getting crazy. WE go and we go but it seems like we can’t go fast enough”. Some drillers practically live in their trucks because they don’t have
The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.
Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.
The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.
Marketing mix is one of the basic and the very important part of marketing plan. It includes all the elements that are important for an organization from manufacturing to sale of the product. It can be considered as the set of marketing tools that blends together to generate a marketing response in the market. Every organization uses this tool to make its marketing plan. Primarily it consists of 4P’s, but now it is extended to 7P’s of marketing. (Jain, 2013)
The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal