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The Importance Of Ronald Reagan's Campaign

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It should have been easy. These were battle-tested veterans with long ties to Reagan and even longer ones to the Republican party, men who understood presidential politics as well as any in the country. The backdrop of the campaign was hospitable, with lots of good news to work with: America was at peace, and the nation's economy, a key factor in any election, was rebounding vigorously after recession. Furthermore, the campaign itself was lavishly financed, with plenty of money for a topflight staff, travel, and television commercials. And, most important, their candidate was Ronald Reagan, a president of tremendous personal popularity and dazzling communication skills. Reagan has succeeded more than any president since John. F. Kennedy in

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