The Importance Of Mass Media

Your mind holds, maintains and knows the knowledge within your head, but who says you can’t be influence by the mass media and be affected as well? The mass media is any form and means of communication such as your town or state newspaper or even your TV that can reach a large sum of people, based on the knowledge they

Mass media has been used throughout history as a large influence to the public. Media was used as a way to get into people’s minds and make them envision what the person controlling this media demands, either for a positive or negative outcome. There was one man in history who enjoyed media the most by influencing his people into a horrible result which will never be forgotten, this man was the one and only Adolf Hitler. Although at the moment mass media was not so significant, Hitler used it many times as propaganda to convince Germans of his beliefs because he would raise the youth, create censorship to make him look good, and that he would brainwash Germans’ minds to go against the Jews.

     “It is the power that shapes and molds the mind of virtually every citizen, young or old, rich or poor, simple or sophisticated” (Sweet Liberty, 2000, 1). The media is a part of everyday life in America. News and events outside of one’s home or neighborhood are brought to their area via the newspaper, magazines, radio, television, and the internet. As the quote above mentions mass media, and its components, are very powerful and are capable of influencing one’s mind, as well as their behavior. The images and stories introduced to children and young adults make it difficult for these viewers to distinguish between fact and fiction (Cable News

There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would disprove the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as "an instrument", both more powerful and more flexible than anything in previous

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

Malcolm X once said “The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that is the power. Because they control the mind of the masses.” According to Study.com “Mass media consist of any means of communication intended to reach a general, public audience. Note that mass media is widely used to reference the entire public communications industry, including newspaper, magazines, flyers, billboards, automated telemarketing, radio broadcasts, television broadcast, internet articles, and social media posts.” (Dugger, Development of Mass Media) Mass media is in our everyday lives, and as Malcolm X said it has the power to make the innocent guilty and the guilty innocent. That’s how powerful our media is, and news reporters are fabricating the story and twisting headlines and creating their own story. Isn’t about time the news starts reporting the facts? The media is racially bias because they sugar coat Caucasian people and their actions, they over represent African-American crime rates, and they always find a way to justify a Caucasian police officer killing an unarmed African-American male.

The mass media is a tool delivery of messages and symbols. it serves to attract attention, entertain, inform, the media serves to add value and confidence to individuals so integrated in the institutional structures and society.

Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media is a double-edged sword which means that there are positive effects of the media as well as negative influences of media.

Mass media is an extensive word used for all the forms of technology through which information can be disseminated. Mass media refers to the communication devices which are used to converse and interact with a large number of audiences in various ways and languages. It has become an inseparable part of our lives, be it the pictorial messages of the earlier times or the high technology media available today. Apart from entertainment, mass media also is an effective way of communication, spreading information, advertising, marketing, and in general, of expressing and sharing views, opinions, and ideas.

Mass media has an influential role in broadcasting vital information to it audience. The media has some control in the development of the general public opinion, their convictions and attitudes in addition to the relationship for social change. Crimes receive a large of scope in mass media, no matter the difference what outlet is detailing it. Broad communications choose the occasions in which they report, there are a few reports that impact the groups of onlookers' considerations in the wrong way.

Media is a very powerful factor in today’s world, it influences the way that the public thinks about situations and problems in today’s society. News and social media put out there own thoughts of a problem in the country. When they do this, it gives a perspective to the general people to base off of and make a conclusion on the situation. The media such as news on television and internet can be manipulating minds of the general public to believe what they say. Media actually has there own opinions and that is what they portray to the people.

Everyday talks are about center most of the accustomed racism. Generally, ordinary people cannot exercise control over aristocratic discourse, they do acquire their say adjoin them but to allocution negatively. In this way, aboriginal prejudices and stereotypes advance fast like rumors. However, speakers are mostly inspired by media in their everyday conversation about ethnic minorities and their source of beliefs or knowledge is often referred to as newspaper or television particularly for the topics that are not seen directly in everyday talk. The noticeable example is immigration; most people refer to mass media which depends on politicians, agencies of the state, the police department or officeholders.

It has taken a long time to get to where society is now in 2017, and now more than ever media plays a big role in everyone’s lives. With the invention of the computers came numerous other inventions, such as the Internet and smartphones. An example of the big role computers, the Internet and smartphones play in society is given by Baran in page 30 where he says “ the average American child between the ages 8 and 18 spends more than seven hours a day engaged simultaneously with many different screens.” I understand that in order to invent the computer there other creations that allowed the computer to become what it is now, but putting that aside I consider computers to be the most important technological breakthrough. The World Wide Web, smartphones and gaming consoles, would not have come into existence without computers. Other media sources such as Cable television, CD’s, and newspapers, have began to decline in terms of audience mostly due to the upsurge of the computer related media, Baran talks about the industries in transition and mentions how newspapers have lost 26 billion dollars in the past 10 years, he also talks about the decline in CD sales by 13% in between 2013 and 2014 (30)

To understand the issues of whether or not the media is biased or not, one must first understand the importance of the media in today’s society. Every broadcasting and narrowcasting medium is considered as media. This includes newspapers, magazines, TV, radio, billboards, and internet. The various forms of media are used to spread information. The media is so wide-ranged that a community group or organization can meticulously target almost any sector. Which allows the media to target almost any section of the public by looking closely at where it is directing its focus. The media is a crucial part of the average American’s life. The viewers/consumers are what drive the sources to release more stories, however they do not directly control