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The Importance Of Marketing To Women

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The Small Business Administration (SBA) and affiliated non-profit organizations that provide support to women entrepreneurs should set aside funding to promote more awareness of resources available to women who want to become business owners. The three resources I think the SBA needs to market better is their business training on-site and online, funding availability, and their mentorship programs. These services can easily be promoted by private lenders backed by the SBA, newspapers, radio, television, social media, postcards in the mail, or even pamphlets available in the public library. Many of these women are seeking knowledge to start a business and are facing major life changes carrying financial burdens. Helms describes these women …show more content…

The training will show a person if they should consider performing a service, or creating a product. Some skills that many women already have that can lead to lucrative businesses can include baking, cleaning, organizing, building websites, writing, creating personal care products, and much more. A person will also learn to how to price their products and services to see if their business idea will sustain itself over time. This is the fun part of starting a business that many already know. The other crucial part of turning a business into reality is creating the business plan and knowing the legalities of starting and managing a business. To start a business, there are guidelines and regulations by the government that need to be considered. A business needs to be properly registered before launching a business. A person needs to register their business as a sole-proprietorship, partner, limited liability company, or a corporation. This step should be not taken lightly, and guidance is needed to set up the business correctly. The business plan will help to give the business focus. The size and structure of the business will determine how in-depth a business plan needs to be. For most small business just starting out it will only need to be 5 to 10 pages. A business plan will include a mission statement, an overview of the business, products and services being offered, who will be involved with the business, a financial plan, and a projection of

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