The Implementation Phase Of Changing Our Values At Seagram Essay

The chief concern is the major change and transformation that needs to take place, a new model that has the potential for new ground, trailblazing ahead. Currently, due to economic, social, and cultural shifts, Seagram recognizes a need for a shift as well in order to meet new demands, attitudes, and perferences. In attempting to increase profits, retain reputability, and influence, Seagram

Upon review of the information provided, it is clear that a vision set forth by Upper management, President and CEO Edgar Bronfman, Jr. had not been implemented and there is much work that needs to be completed to fulfill his legacy. Bronfman’s statement was clear and concise with a vision to be sought after no matter the cost. His vision, according to Jick & Peiperl, 2011 is for Seagram’s to be the “best managed beverage company” (p. 255). Bronfman had an idea/image of how he wanted Seagram’s to be viewed by the world and its employees. His vision offered a baseline for all employees to follow which in turn offers a one company initiative. Offering this baseline for the corporation leaves no chance for deviation from the cause. This company with deep roots in diversity and was losing ground due to changes in the new ideas of sobriety, increases in taxes on liquor, the 1990s recession, increased government regulation and social criticism (Jick & Peiperl, 2011). To define this project is to give direction and purpose to Bronfman’s word by backing them with actual progress towards his vision. This vision for Seagram’s is to not be confused with the need of the newly acquired MCA Corporation. This company should have its own visions and values.

our companies. Values are the beliefs of what are most important to us in our lives. Ethics

I believe that it is also important to support an organization culture including some key values including the following: integrity, great customer service, unity, respect and compassion and excellence. (Newstrom, 2014, p. 100).

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

Shared value is a business strategy which focuses on creating overall value while addressing social problems. This concept of management strategy was expressed in the “Creating Shared Value” article by Porter and Kramer. Shared value is not just an aspect of a company’s growth strategy or general business operations. It is well integrated in the way a company operates along with what their goals are as an organization. The value created for a company’s targeted end user also has some sort of social impact which benefits their company purpose. Creating social impact is a company goal and success is measured through creating a shared value network. Porter believes that “The ability to address social issues is integral to profit maximization instead of treated as outside the profit model.” He is addressing that profits are not measured by impact not just monetary gains for the company, we can change our mindset to think of profit in a different way. Profit can be a benefit or some sort of added value. In this approach Porter argues that “Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them.” This relationship is the driving force for a company’s development and future growth, and it goes beyond corporate strategy it also incorporates investments and key stakeholders for each company. Quantifying a monetary figure and amount for social impact may be extremely difficult, however it has progressed with awareness and

Health care organizations that choose to convert to an electronic medical record system (EMR) have several advantages; most important it increases patient safety, efficiency, cost-effectiveness and security. Accepting such a transition also presents with its share of challenges like preparing for the required significant time obligation and resources that will make the transition a successful one. Leadership and management must create an atmosphere that will get the buy-in of all stakeholders. Providing information about the process and what methods will be best to make the conversion to an EMR system is an important aspect of the implementation

The Volkswagen Company maintains a 130-page expression of its organizational values titled One Plus One Equals Three Corporate Social Responsibility at Volkswagen: Combining Value with Values (Volkswagen, 2006). It presents a detailed corporate philosophy that emphasizes corporate responsibility as one that is equal in importance to the traditional vision of modern business: economic success. It provides a commitment to the community at the local, regional, national, international, and global levels. More specifically, according to the Volkswagen values, the act of doing business in the human community entails myriad corresponding ethical responsibilities within the framework of contributing to society beyond self aggrandizement.

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Organizations do not change, people do (Sullivan and Decker, 2009). A manager’s responsibility is to manage people. Change is difficult for most people and managing through the change process is not an easy task. Many theories on managing change exist, but they basically have four elements: assessment, planning, implementation, and evaluation (Sullivan & Decker, 2009). A manager’s role is to examine each of these elements and apply them to the people that he or she leads.

There is nothing bad in changes – many people say. The same thing is about the business, satisfying the market needs aimed on income increasing requires comfort zone leaving. Adapting all the time is the secret of the success. Additionally, Jick,T. D., & Peiperl, M. (2010) note in the case of “Seagram” that Bronfman made serious effort to increased the innovation in his departments by implementing serious of actions to identify the true needs of customers via examination best practices of other companies not for short period of time solution but for changing the culture of the company for long time approach. This process was lengthy and took almost one year to be implemented. During this examination and experience, Bronfman’s vision and efforts

Business values can be defined as beliefs of an organisation, they are “the context in which an organisation’s norms are established and justified” (Nieuwenhuizen & Oosthuizen, 2014, p.95) therefore compel one to think about issues such as honesty, loyalty, morality etc.

Values and ethics are essential in the workplace. It establishes how a company is run and remains profitable. Leaders are the key to demonstrating and creating the organization’s culture, ethics and values. It has to start at the top of the organization including the Chief Executive officer, board and owners. Leaders’ internalization and manifestation of the values in how they operate have a great influence on the employees. Every organization must start with a foundation, a code of conduct, code of ethics and a statement of values ( Ferrell, O.C., John Fraedrich, and Linda Ferrell).

Ghandour believed that corporate culture was particularly important in attracting, managing, motivating and retaining talent. Aramex’s corporate culture reflected the values of its leaders, who consistently attempted to nurture and demonstrate empowerment, respect, and innovation. Instilling and internalizing these values was an arduous process of continuous education, training and reinforcement. The importance of organization corporate culture appear in the improving the performance and the workflow in different areas such as identity, competition, reputation, quality, productivity, loyalty, unity and employee retention. Sustainability and social engagement are an integral part of Aramex' corporate culture and day to day business. Management at Aramex is driven by the conviction that social and business benefits are not mutually exclusive, but rather reinforce each other. The company’s health and growth is seen as dependent on the well-being of society at large and on the communities in which it operates. CSR and sustainability are viewed as necessary to the company’s success. A shift of focus from share value to shared values is central to Aramex’s position on CSR and

Corporate values are ‘the operating philosophies or principles that guide an internal conduct of the organization and its association with its clients, partners and shareholders’. It is also a fundamental and long-lasting belief that specific mode of conduction highly valued by the organization’s membership’ according to IBM corporate responsibility report (2002, What is the value of company).