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The Impact of Television on Society

Decent Essays

During the late 1940s, the small box known as the television increased significantly in popularity and usage, becoming a center of millions of families’ lives. In the 1950s, however, television started to change American society. Television programming mainly consisted of three national networks, which aired: comedies, westerns, quiz shows, and professional sports. By the end of the 1950s, there were nearly 55 million television sets across America and along with this seemingly rapid and broad introduction of the new television came significant societal changes. Culturally, the television caused Americans to evolve to become more materialistic in their desires, business to become more franchised, and average TV watching-Americans to become more united and similar. Politically, the television caused political campaigning to evolve and increased awareness of current political issues. With this new and fresh form of media, it would be unthinkable if brands and companies did not take advantage of this new method of disseminating information about their products and services. Such companies began to advertise ‘aggressively’ and this advertising impacted its viewers. Wooed by the logos or catchy tunes or enticing commercials, television-watchers became more and more focused on material wants. Compounded by the introduction of suburban shopping centers or malls and credit cards, spending on materials undoubtedly increased with the introduction of televisions. Also in business was

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