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The Holiday Shopping Season Is Here ! Essay

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Pumpkin spice lattes.

Jingle bells.

And cool weather.

Yes, the 2016 holiday shopping season is here!

Consumers are gearing up to buy family and friends unforgettable gifts. But before they head to the checkout, more than 50% of buyers will conduct research online for their holiday shopping.

Because people don’t want to purchase just any gift. Consumers will hunt for the latest products at the best price.

Comparison shopping is like a holiday tradition. So, ecommerce store owners shouldn’t dread it. Rathe, prepare your team to offer information to persuade buyers.

Help potential customers as they compare products. And give them a reason to choose your brand over competitors.
Become A Personal Shopper
Holiday shopping can be overwhelming. Consumers must find the perfect gifts for family members, friends, and even co-workers.

A gift-buying list that started with 20 recipients can easily become a laundry list of 50+ people. And that’s where you team can help.

Your goal is to alleviate the anxiety of the buyer. You want to make holiday shopping less stressful.

Becoming a personal shopper is one way to take the mental burden away from holiday customers. Providing them with gift suggestions saves people time.

Some brands have built their entire businesses around personal shopping. Online clothing retailer Stitch Fix uses customer profiles, algorithms, and human curators to match shoppers with the latest wardrobe styles.

IMAGE VIA STITCH FIX

Train customer reps

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