Pumpkin spice lattes.
Jingle bells.
And cool weather.
Yes, the 2016 holiday shopping season is here!
Consumers are gearing up to buy family and friends unforgettable gifts. But before they head to the checkout, more than 50% of buyers will conduct research online for their holiday shopping.
Because people don’t want to purchase just any gift. Consumers will hunt for the latest products at the best price.
Comparison shopping is like a holiday tradition. So, ecommerce store owners shouldn’t dread it. Rathe, prepare your team to offer information to persuade buyers.
Help potential customers as they compare products. And give them a reason to choose your brand over competitors.
Become A Personal Shopper
Holiday shopping can be overwhelming. Consumers must find the perfect gifts for family members, friends, and even co-workers.
A gift-buying list that started with 20 recipients can easily become a laundry list of 50+ people. And that’s where you team can help.
Your goal is to alleviate the anxiety of the buyer. You want to make holiday shopping less stressful.
Becoming a personal shopper is one way to take the mental burden away from holiday customers. Providing them with gift suggestions saves people time.
Some brands have built their entire businesses around personal shopping. Online clothing retailer Stitch Fix uses customer profiles, algorithms, and human curators to match shoppers with the latest wardrobe styles.
IMAGE VIA STITCH FIX
Train customer reps
To ensure present creation by Santa’s helpers whilst monitoring updates via sentiment analysis for the most popular colors of key presents, a 2-way interface to an ERP system for production – SAP, etc. must be ensured.
Different ways of buying household and personal items include using the internet and shopping in person.
This time of year is very hard to buy for when you have the girls birthday today and christmas the next day.
Shopping can and should be about more than just price or convenience. Moreover, for high street and main street retailer, concentrating only on price means losing the opportunity to build genuine brand loyalty or give shoppers a reason to enjoy their visit.
When people think of gifts, they often think of material items such as jewelry, perfume, or a new phone. Gifts do not have to be tangible objects but, instead, may be feelings that are shared.
The holidays are all about giving and taking care of others, and what better way to do so than by supporting those business, stores and brands that are dedicated to give back to those in need. Whether all of the proceeds or a portion of them go towards helping the local or global community, these are the business that are helping the world to become a better place one purchase at time.
The exchange of gifts between family members and friends is the commercial aspect of the holiday which has been embraced by shop-owners of large and small businesses. Spending money
The Black Friday sales during Thanksgiving day will have many buyers seeking for that perfect gift. Some buyers will lose the opportunity if they arrive late. Since mine houseshoes are old, I am requesting for a new pair as a gift. However, on a regular basis, my family are focus on providing gifts for the less fortune than ourselves. We also feel that it is more rewarding in blessing others than receiving. In the midst of the large crowd, I have found that some purchase will be brought online versus going to the department
Suppliers in the industry seek buyers who can move a lot of merchandise in a short period of time. The threat of substitution is a big deal in this industry. Most retail stores carry the same types of products with little differentiation. This makes it difficult for companies in this industry to keep customers coming back. This places an emphasis on the need to build a good reputation with customers.
Holiday season accounts for a large percentage of retail sales, and retailers are expecting an average increase of 6% in sales this year compared to 2014 sales numbers. This increase is driven by the popularity of online discounts. Brick-and-mortar retailers are not expected to be as successful as
Amid the Christmas season, a great many people pay consideration on vacation hues. Characteristically, these are red, green, gold, silver, blue, and white, however anything essentially diverse will do the trap on the grounds that, just, it's distinctive. It will be attractive. Moreover, the vast majority have positive relationship with the occasions. On the off chance that your item helps somebody to remember the occasions, they might be more disposed to purchase it.
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.
Most people go into the store with the attention for buying for others for Christmas, but instead of holiday gift giving, most consumers buy for personal or family use. Most people shop in groups with their families and friends since everyone is home for the holidays. The more people you have with you, the better your chances are to get the bargains. Friends and family are the main influencers on gift-buying. As for how people track down bargains and sales on holiday purchases on deals comes from numerous resources such as newspaper ads,
The impulse to invest time and energy on products that a person does not really need at the time, solely based on a mesmerizing discounted offer, has become distressing. The tempting offers have grown since consumers have been offered an extended opportunity to shop. Advertisements announce stores will begin to extend their hours to purchase more economical priced products to commence on Thanksgiving Day. Consumers cannot resist the urge to wait in endless lines for a few items displayed for a decreased amount.