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History Of GLAAD

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HISTORY

GLAAD was formerly known as the Gay & Lesbian Alliance Against Defamation.[i] It was

founded in New York City in 1985 by Vito Russo, Jewelle Gomez and George Kolovakos.[ii]

GLAAD is a media monitoring agency that seeks to promote and protect issues affecting the

Lesbian, Gay, Bisexual and Transgender (LGBT) community.

The organization was originally founded in response to the New York Post’s homophobic and

defamatory coverage of the AIDS epidemic, which was at its height in the 1980’s. Initially,

AIDS was closely linked with gay men within the American psychology.[iii] The first time that

AIDS was detected in the United States was in 1981, when groups of men in New York and

Los Angeles were diagnosed with Kaposi’s sarcoma and pneumocystis pneumonia.[iv] The

media had labeled it as a gay disease. Based upon the statistics compiled by the Center for

Disease Control, the AIDS virus disproportionately impacted gay men at a time when

Americans had an extremely negative attitude towards homosexuality. “[I]t was perhaps

inevitable that AIDS would be defined in political and cultural terms as well as medically, and

that many heterosexuals’ reactions to AIDS would reflect their attitudes toward

homosexuality.”[v]

Thus, the coverage of homosexuals was extremely sensationalized and a topic that was not

generally discussed as a societal norm within the mainstream media. Nonetheless, due to the

hard work of its pioneering members, GLAAD enjoyed several early

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