The Extraordinary Science Of Addictive Junk Food

Food is an essential part of our life, to stay alive. Food is necessary for our bodies to develop, replace, and repair cells and tissues; produce energy to keep warm, move, and work; carry out chemical processes such as digestion of food; and protect against resist, fight infection, and recover from sickness. Food is made up of nutrients such as vitamins, minerals, carbohydrates, protein, and fat. The body cannot function properly if one or more of the nutrients are missing. It has been common today to dismiss that, the earlier a person starts to eat healthy foods, the more he or she will stay healthy.

Michael Moss a investigative reporter for New York Times also the author. The Extraordinary Science of Junk Food was first appeared in the New York Times Magazine on February 24, 2013. On April 8, 1999, C.E.O from Nestle, Kraft and Nabisco, General Mills, Procter and Gamble, Coca-Cola, and Mars gathered to talk on the obesity epidemic. The vice president of kraft named Michael Mudd. Mudd gave a presentation about obesity, he told them to cut the use of sugar, salt, and fats. Also to change the manner they advertise their products. After the presentation was over the C.E.O of General Mills rose and said that people chose freely that if they wanted a healthy product then there it was.

America is facing a rigorous obesity plague that is endangering the health of millions. Moreover, we are passing our bad practices down to our children. Obesity is a stipulation in which anomalous or excessive fat buildup in adipose tissue that damages health. Obesity is defined in adults as a body mass index (BMI) exceeding 30 (kg/m). Obesity is one of the most discernible, but until recently, most deserted public health problems. The present high pervasiveness of obesity and the brisk increase in pervasiveness in the last twenty years has been referred to as an endemic (Johnson SJ, Birch LL. 1994). Children all through the U.S. are getting fatter and less fit, through potentially treacherous enduring consequences. The figure of

Michael Moss, an investigative reporter who enjoys reporting on food, wrote: “The Extraordinary Science of Addictive Junk Food” (pages 471-494). This article reports on the ways that prepackaged food, especially junk food, is being designed to fit the customers’ needs and wants, as well as being something that the body craves. Moss provides multiple accounts throughout the reading in which people who have worked for or created corporate companies design foods just so they will sell. Moss expresses his thought in a clear manner to the reader so he or she will understand that Moss worries about the growing obesity in America and places the blame on junk food corporations. Though junk food corporations have a great part in the growing obesity,

In the article “The Extraordinary Science of Addictive Junk Food”, the writer Michael Moss mentioned that growing weight problem happened in America has become a major health crisis issue. While people are talking about obesity, they care more about how much sugar, salt and fat they consume during a day, which kind of processed food does harm to their body. It seems that food companies have an inalienable relationship with consumers’ health conditions, because they provide us with what we eat. These companies made their food taste better (putting sugar, salt and fat in product) for attracting more customers, and also tried to protect their individual customers from the “obesity epidemic”, which is named by Center for Disease Control and Prevention (Moss, 260), without losing market share. It put them a moral judgment of creating food that customers like or be good to customers’ health. However, another writer Ethan Watters describe a story in his article “The Mega-Marketing of Depression in Japan” that in the market of the depressant drug in Japan, pharmaceutical companies faced a dilemma. They found it so hard to construct a Western-view concept of “depression” among a large-scale demographic of Japanese people, to contribute to their mental health problem, and to make a profit for sure. In the former case, food companies applied multiple marketing strategies to collective demographics to create more individuals’ desire of consumption, while they were striving to protect

Ideas are able to take hold, manipulate, and influence people in both positive and negative aspects. In a way, outside influences give society different perspectives that the world uses to have a broad horizon. Michael Moss’s “The Extraordinary Science of Addictive Junk Food” introduces the manipulative powers behind ideas in the food industry leading to the obesity epidemic. The psychological science behind the food industries ideas may seem positive to the consumer, but also proves how promoting the product is the main tactic in the corporation world. Ethan Watters argues against pharmaceutical companies in “The Mega-Marketing of Depression in Japan”. Watters critiques the manipulation strategies used in the drugs

In this article, “The Extraordinary Science Of Addictive Junk Food”, written by Michael Moss there are several sources used to try and prove that the junk foods that we consume on a daily basis aren’t healthy for us and have become addictive. Moss tackles the argument in a way of using rhetorical devices and figurative language to get his audience, which would be the consumers, to understand that the big companies that we’re giving our money to don’t care about our health, just whether or not we’re still eating their products. Moss’ association when dealing with diet and nutrition is his prime topic. According to the New York Times, Moss is the author of the Pulitzer Prize winning book Salt, Sugar, Fat and also a Pulitzer-Prize winner investigative reporter. When I read this article Moss really had me drawn in because of his credibility.

Throughout the articles, each one discussed the author’s perspective on food industries. Two articles argued whether the food companies should be blamed for the health epidemics or it should be a personal responsibility for consumers. While others discussed how food industries manipulate consumers into buying more of their food. Along the same lines, all the articles mentioned how the health epidemic is increasing and who must be fault for the growth. As well as finding a solution and who should help. Although the articles emphasize how obesity rate has grown, the public seems to blame food companies for manipulating consumers and others insist it is a consumer’s personal responsibility.

In “Extraordinary Science of Addictive Junk Food” by Michael Moss is about the rising numbers of obesity in both adults and children throughout the United States. On the Evening of April 8, 1999, some of the biggest food industries CEO’s ad company presidents come together for a rare, private meeting. Discussing the emerging obesity epidemic and how they should deal with it. Big time companies food is lacking the nutrients that a person needs and is more concentrated on how to make it more desired. Keeping the customers coming for more. While the industries are gaining a profit, the customers are gaining a big belly.

After reading "The Extraordinary Science of Addictive Junk Food," one thing became very clear to me. Big brand name companies don't care about your health in any way shape or form. The only thing that sparks their interest is money and how they can make more of it. Don't you dare go in to one of those companies and try to change their food formulas to something more health conscious, because you'll either get shot down or fired. Personally I believe companies should not be able to market junk food without restrictions. For example, large junk food manufacturers like to push the marketing of their products in poorer areas of America. They know that if the product is tasty, convenient, and inexpensive that no one really

Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. (“Data & Statistics.” Childhood Obesity in America, childhoodobesityinusa.weebly.com/data--statistics.html). The reasons why the numbers are increasing are because children are eating more empty calories than ever before. Instead of healthy fruits, veggies and nutritious snacks and lunches, parents are packing and serving processed snacks that contains high fructose corn syrup. If this problem is not solved, one third of all children born in 2000 or later will suffer from diabetes at some time in their lives. (National Archives and Records Administration, National Archives and Records Administration, letsmove.obamawhitehouse.archives.gov/learn-facts/epidemic-childhood-obesity). Childhood obesity should be prevented because it is a risk to kids' health, low self-esteem, and they can be bullied because of it.

Forty years ago in America childhood obesity was rarely a topic of conversation. A survey done in the early 1970s showed that 6.1% of children between the ages 12 and 19 were overweight. Eight years later the same survey was done and 17.4% were considered overweight (Iannelli). “Childhood obesity epidemic in America is now a confirmed fact since the number of overweight or obese children has more than tripled during the last 30 years” (Childhood Obesity Epidemic). “Over the last 20 years, the prevalence of obesity in children aged 6 to 11 years has tripled from 6.5% to 19.6%” (Childhood Obesity Epidemic). As a nation statistics should be alarming. Why are American children today so obese?

Often, if what we are accustomed to is disturbed, we tend to develop a defence mechanism that leads to either the destruction of our surroundings or new concepts in ways to make the situation better. In Michael Moss’s The Extraordinary Science of Addictive Junk Food, he reports on the growing obesity epidemic in the United States as a result of food manufacturers “conscious effort… to get people hooked on foods that are convenient and inexpensive” (Moss 262). Whereas, in An Elephant Crackup?, by Charles Siebert, we assimilate the fact that “elephant behavior is entirely congruent with what we know about humans and other mammals” (Siebert 357). The dynamics of a “precipitous collapse of elephant culture” or “crackup” described by Charles Siebert, in An Elephant Crackup?, can be used to analyze and understand America’s relationship with processed food because elephants are observed through an anthropomorphized lens. It can be acknowledged that the encroachment, exploitation, and the economical and political instabilities that affect the elephants, serve as an interrelationship with what keeps consumers under the firm hold of major food industries.

There is a giant threat looming over the United States, a catastrophic event of epidemic proportions which is threatening to capsize the health care system and that epidemic is childhood obesity. The awareness of this epidemic as a national problem developed in 1999 with the Centers for Disease Control and Prevention’s (CDC’s) publication of a compilation of yearly state-based maps that indicated the increase in the levels of childhood obesity. There were earlier studies done by the CDC regarding this epidemic, but the maps gave physical proof of the dramatic increase for this pressing issue (Dietz, 2015).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their