Discourse communities are a prevalent part of society, whether we realize it or not. The most recognizable of these communities would be the discourse in different work fields. When student’s are going through their final years of schooling in college, most are taught only some of this discipline-specific jargon in their junior or senior years of schooling through their out of class experience in their specific work field. The most easily identified would be the medical fields, journalism fields and the business fields. I will be reviewing the different components that differ the Marketing discourse community from other discourse communities such as; their way of communication through emails and face-to-face meetings, the field specific jargon and the requirements it takes to be qualified as a member of this marketing discourse community, such as the degree of maturity, knowledge and experience. I will also explain why this field is important and give justifying examples such as the definition of a marketing discourse community and the rate at which communication is expected. The Marketing discourse community does qualify as one of the many business discourse communities, however it has some differing aspects. In the Marketing discourse community I will be researching, the promotional marketing services, the community mainly specializes in the field of providing promotional services for a larger business that can provide specific goods or services to consumers. These
What is a discourse community? According to John Swales authors of the article of discourse community, a discourse community is a group of people working together to towards a common goal. Examples of people working together to share a common goal are religious groups, students studying a certain major, fans, student, and teachers.
Discourse Community Project A discourse community is a community that shares the same "discourses" or values or goals as their community. An example of this would be a sports team or organization. Players of these specific teams all work together to achieve a common goal; to win. These players have a coach that is a powerful leader and that individual makes them strive to be the best players they can be. Moreover, it is important for each player to have trust in each other and to form bonds.
In his article “The Concept of Discourse Community,” Professor John Swales defines what a discourse community is, following with a list of six different points that a group must align with in order to qualify as a discourse community. These parameters are as follows: “a broadly agreed set of common public goals,” “mechanisms of intercommunication among its members,” the use of “participatory mechanisms primarily to provide information and feedback”, use or possession of “one or more genres in the communicative furtherance of its aims”, “some specific lexis”, and “a threshold level of members with a suitable degree of relevant content and discoursal expertise” (471-473).
A discourse community is a group of people involved in and communicating about a particular topic, issue, or in a particular field. According to the criteria conveyed in “The Concept of Discourse Community” by John Swales, Christianity can be considered as a discourse community because of its common goals, medium of communication, participatory mechanisms, specific genres, and its threshold level of members.
Accomplishing goals through intercommunication among members of a community is one characteristic that makes up a discourse community. A discourse community has six characteristics such as having a broadly agreed set of goals, a participatory mechanism to provide information or feedback, acquiring a specific level of language, and members with a suitable degree of relevant content. The community that is a community discourse is India. India occupies the greater part of South Asia and consists of twenty-nine states. India is most known for festivals, food, and jewelry. The constitution of India does not give any language the status of national language. So, communication among the people is not easy with twenty-two languages in one country. India consists of diverse ethnic races and groups who strictly follow specific customs. The cultural diversity of the country is what makes up the discourse customs within the community.
To be a part of a discourse community, one must be credible, possess factual knowledge and draw on the values of its members to be accepted into the community. At the same time, a person must learn typical ways people in that community communicate and argue. They share a certain genre—type of writing. Members of discourse communities provide information and feedback that are imperative in order for that discourse community to grow. In the following paper, I will discuss three discourse communities and a genre that they typically use: people who read Nutritional Facts religiously, college students, and industrial organizational psychologists.
The idea of organization and interaction among people comes from a long time ago. It has been seeing so many organizations, groups and associations being created around world with the purpose of bringing together people, who share similar ideas, perspectives and interests. Not different from other places around the world, in University of Oklahoma- Norman Campus, there is a religious group called Nations United – life group, composing mainly by international students.. People might think that the unique goal of this group is encouraging them to grow deeper in their relationship with God, but there are so others goals such as meeting new people and places, encouraging and building relationships between it's members, and having fun. The members need to interact and be informed about meetings and events so genre of writing such as social medias and website are used to provide these information. This paper
A discourse community is a group of people or communicators who share the same common goals or interests and use different forms of communication to achieve these goals. Some of these forms of communication may range from reading, writing, the use of technology such as blogging and emailing, and even visual art such as painting and drawing. As an English major focusing on the aspect of creative writing, the discourse community I so happened to be associated with is of the English subject. The discourse community of the English literature is made up of many people, genres of literature, and even terms. The discourse community of English literature can be traced back to as early as the year C.658 with the development of Anglo-Saxon literature. Some influential eras of English literature include : Romanticism, Victorian literature, Medieval Theater, Poetry, and the Elizabethan Period. Of course with every discourse community there are a vast number of people who help to make it up. In the discourse community of English some of these people include author and playwright William Shakespeare, author Mark Twain, author and poet Jane Austen , and a slew of famous African-American authors some including Toni Morrison, Alice Walker, Lorraine Hansberry, and poet Maya Angelou.
A discourse community is defined as a group of people involved in and communicating about a particular topic, issue, or in a particular field. We all belong to multiple discourse communities.To earn a position of a discourse community one must possess accurate knowledge, establish reliability of members to be accepted and learn to persuade other members of the community. The discourse community that I identify with personally and the profession I plan to pursue is the world of film production. However, there are many jobs that need to be done on a film set leading to there being multiple discourse communities within the film industry, what I want to focus on specifically is the DP, otherwise known as the “director of photography”. According to “The Concept of Discourse Community,” by educator and researcher John Swales, a discourse community is defined by six characteristics.
Music has always been a thing that has interested me. The idea of people putting their talents together to create something has always amazed me. Being in a discourse community like music is always going to be difficult starting out. Working with others was never my strong suit, and all of the preparation and studying stressed me out. It sucks to try very hard and have it all result in nothing. It is the idea of perfection that everyone strives for. In my case, it is a group effort of the people involved in my discourse community to achieve our shared goal. We strive to please ourselves and others listening by giving a solid performance. My music class is a discourse community that shares a passion of music and a similar goal. We assist
Since the dawn of time that humans have reigned around the world, they have formed groups or communities that share common goals or interest. John Swales (1990), a respectable professor of linguistics at the University of Michigan, developed a list of characteristics to determine communities or, as he calls it, a discourse community. He identifies these characteristics as all the discourse communities has agreed upon common goals, mechanisms of intercommunication among its members, provide information and feedback, possess one or more genres of communication, distinguish vocabulary or lexis, and requirement for memberships (Swales, 1990, p. 1-5). The International Game Developers Association (IGDA), falls into the category as a discourse community. Founded in 1994, IGDA is a non-profit professional association that collaborates with projects that encompasses members from all fields of game development. They bring together developers to improve their lives and prepare the next generation of developers. The IGDA is a professional discourse community that defines all of Swales characteristic to be considered as a discourse community.
A discourse community comprises of a group of people sharing a common and distinct mode of communication or discourse, especially within a particular domain of intellectual or social activity (Oxforddictionaries, 2017). Some of the discourse communities I consider to be a part of, include an Indian joint family, my peer group, high school education in India, the Apple community and education at Pace university.
A discourse community is a group of people who share a set of discourses, understood as basic values and assumptions, and ways of communicating about those goals. John Swales defines a discourse community as "groups that have goals or purposes, and use communication to achieve these goals." The community I choose to identify with is special education. Special education teachers, or aids, really dedicate themselves and their time to others who need special assistance or treatment. The California Department of Education supports high quality educational programs for California’s big student population. According to the ideas from the federal government, the variety of the education working environment is one of the fastest growing areas of the American economy. The importance in understanding this career includes emotional, and physical growth of each student. Working with students who have disabilities can be very rewarding, but it is sometimes emotionally demanding and physically draining. Before stepping into the job of becoming a special education teacher, it is important to understand the patience that is needed in order to work with special children.
“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).
Life is like a massive highway that have infinite routes anyone can choose take to reach some type of designated goal. Those various routes lead to distinct exits, where one can discover a group or groups that share similarities dealing with viewpoints, beliefs, or understanding towards a particular goal. These groups can be identified as discourse communities. According to, “The Concept of Discourse Community,” in the textbook, Writing About Writing, John Swales stressed that in order to be classified as a discourse community the group has to have all six defining characteristics. Swales emphasized, “A discourse community has a broadly agreed set of common public goals, mechanisms of intercommunication among its members, uses its participatory mechanisms primarily to provide information and feedback, utilities and hence processes one or more genres in the communicative furtherance of its aims, acquires specific lexis, and has a threshold level of members with a suitable degree of relevant content and discourse expertise” (Swales, 221-222). Keeping this key detail in mind, there is numerous type of discourse out there.