Apple and Samsung
Now, we live in a world of changes and developments due to globalization as globalization has made the world lives in a small village through modern technology and progress in all social and economic fields, technological, and the reason for this is that people are now able to communicate with each other through a variety of devices of modern communication, it is the most important developments in the world factors are the strategies developed by the companies to reach customers and make every needs and feel good through to provides companies of products and services, so now it's a large group of companies in the market every company have objectives and strategy of seeking to achieve, now become a competition for that greatly
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the focus of our conversation, Samsung group operates in a large number of sectors, including heavy industry, shipbuilding and even build skyscrapers such as the khalifa tower in Dubai.
Samsung strategy for success
Followed Samsung different strategy in their work compared to competitors others in south Korea, in the early stages realized the importance of research and development in the company and wanted to learn it, the world as a global business , and planned Samsung to commit to long-term investment in innovation and brand distinctive products while competitors Korean focus more on short-term goals such as profit products.
Samsung stages of development in the new administration and the impact of globalization in its success
Focus on the long term, Samsung changed the thinking and outlook of the company are designed to achieve short-term goals to be a company focused on long-term goals.
Commitment to manufacturing, Samsung focused on internal manufacturing instead of giving the manufacturing processes to external
Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.
South Korea became a leading producer of microchips, and had an important share in the world markets with electronics, machines, and cars for consumers. Samsung accounts for nearly ⅕ of South Korea’s GDP, which has stirred much controversy overseas. In any other country, Samsung would simply just be a multinational corporation. However, because of the size of South Korea, Samsung acts as a more controlling behemoth than anywhere else. Aside from engineering the world’s best selling smartphone, Samsung builds roads and oilrigs, operates hotels, amusement parks, and even sells insurance. Amsden describes the elements that are essential to development are as follows; “a skilled labor force, salaried management, production know-how, and project execution skills” (105). Samsung quickly transformed from a company that exported fish and vegetables in 1938 to a multinational corporation, because they understand the necessary elements for development as explained by
Samsung is a company that has been very successful in implementing the change they needed. They followed a step-by-step approach looking into internal and external factors that could affect it. Samsung did a great job identifying the external factors by knowing their competitors, the market requirements, and the global economy. Based on this, internal changes were triggered to achieve their strategy and goals. The success in the company was a clear outcome of the well managed change process.
Second, the Human Resources promotion policies have shifted from their more traditional structure (seniority) towards a meritocratic system where highly skilled managers can be promoted as soon as eligible. Samsung has also heavily invested in employees’ global business skills through various internal mobility and specializing programs. All these employee centric advancements ultimately drove innovation in product design and process efficiency higher than its competitors.
First of all, these two companies have sold millions of phones to people worldwide. Samsung is a South Korean company while Apple is founded in the United States of America. Samsung sold approximately 83.4 million phones, but that number decreased because of the battery issue on the Samsung Note 7, which was a overheating problem that was causing the battery to overheat and then explode and there were some incidents that people reported burned them while their phone was on their pocket or while it was charging, and the number decreased to 76.7, while apple sold approximately 77 million phones. In the marketing industry this was a major issue because it affected the company really bad, with horrible feedback and sales decreased. This wasn’t really a big problem to the company because they worked hard
Lee-Byung-Chull founded Samsung in south Korea, this company began by selling food. Nevertheless, after the second world war in 1945 the company decided to branch out into different parts in the business from telecommunication, construction and medical care and more. When Samsung decided to venture into different areas that’s when they established themselves as a multi-international company Joseph Nordqvist (2014). In this essay there will be an in-depth explanation on how Samsung has contributed to the economy, and how Samsung and south Korea has been working together to try and improve technology in south Korea. Also an explanation on Samsung tax evasion scandal and legal battle between Apple and Samsung and a debate about the environment impact Samsung has on South Korea.
Based on the articles that I’ve read up on , I’m going to talk about Samsung . Samsung is one of the world’s largest information technology company which has a very powerful influence on South Korea’s economic development . Samsung company produces some goods like , TV , Phone , computer and more . One of Samsung’s most successful products are its smartphones which has significantly dominated the world’s mobile phone industry . Samsung is currently one of the best smartphone in the market . Samsung electronic was found and made in 1969 as a unit of Samsung group . The unit was set up as a method for getting Samsung into the advance TV and customer hardware industries . By 1980 , samsung was assembling , transporting , and offering variety
In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but
Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and
In the year of 1990s Samsung has expanding and globalizing their business especially in electronic, particularly mobile phones and semiconductors, have become its most important source of income. Samsung have been operating over 50
Samsung Electronics Corp. is one of the world’s major semiconductor manufacturers and is the largest information technology company in the world. SEC manufactures almost all kinds of consumer devices, which include mobile phones, tablets, DVD players, digital TVs, digital still cameras; computers. It also manufactures color monitors, LCD panels, printers; semiconductors such as DRAMs, static RAMs and flash memories. The company, which is the flagship of Samsung Group is also into making display drivers & communication devices ranging from wireless handsets and Smart-phones to networking gear.
Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.
Samsung and Apple are the world 's largest information technology company by revenue, the world 's largest technology companies by total assets, and the world 's largest mobile phone manufacturer, by volume. These two companies have designed their latest innovated cell phone: the Apple iPhone 7 and the Samsung 7s. Let’s compare: Samsung
Factor conditions – the incremental investments in R&D allowed Samsung to develop specialised resources and competitive advantage. The development of internal R&D in electronics, sales, service, and its technical and capital resources was pivotal to the success of the firm in the early stage as well as in the more recent years. In addition, the “home grown” resources, such as inexpensive manufacturing allowed Samsung to excel in the international environment. Additionally, the large investments on post-war education helped the country to develop an asset of highly skilled workers that allowed exploiting several industries overtime speeding up the industrialisation process (Datta – Secrets behind Korea’s economic success, 2017).
Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and responsive to the needs of each market, and more committed than ever to true innovation. The group’s three core business sectors are electronics, finance and trade and services.