The Coors Brewing Industry : Great Growth And Expansion

Larry Brownlow is considering whether or not to apply for the distributorship of Coors in South Delaware. Coors started as a small brewery back in 1873 and has since grown to become the 4th largest seller of beers in the country. Coors focuses on high quality beer which is well known both to its suppliers and to its consuming public.

Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and specializes in manufacturing and distributing beers with distinct southern flavors. The brewing company, established in 2003, has found success within its home state and also within restaurants and retailers situated in eighteen more states including the surrounding southern states and states as far north as New York and Illinois according to its website, Lazymagnolia.com. The following SWOT analysis will evaluate the internal strengths and weaknesses of the company as well as the external opportunities and threats experienced within the market and business environment.

In 1873, Adolph Coors built a small brewery called Coors in Golden, Colorado. Now, as of 2014, this small brewery has become the largest single brewery facility in the world. Over the years, the company has expanded their market and has become the third largest brewer in the United States.

Anheuser-Busch “is among the global company’s largest and most technologically capable breweries” (About, n.d.). On Anheuser-busch.com, you can find a lot of information about the company and their products. The headquarters of Anheuser Busch is located at One Busch Place St. Louis, MO 63118 (About, n.d.). The most known beer families that they produce are the Budweiser and bud light Family. There are numerous brands that Anheuser-Busch produces aside from Budweiser and Bud light. Initial searching for Bud Light Company because most of my family is enthralled by this beer, and upon further researching the beer brand, it was surprising to find that it was actually owned and manufactured by another company, Anheuser-Busch, that also manufactured

The Coors Brewing Company was founded back in 1873 by two German immigrants Adolph Coors and Jacob Schueler. The two combined invested $20,000, $18,000 of which came from Schueler and the other $2,000 from Coors. The location of the brewery was in the mining town of Golden, Colorado. This location was picked because Mr. Coors believed the key ingredient in beer was the water source. The river that flowed through this mining town was perfect for his beer. The two investors worked together for seven years until Coors bought out Schueler and became the sole owner of the brewery in 1880. When prohibition finally hit Colorado in the year 1916, Mr. Coors was forced to find other means of making money. The brewery was converted to produce malted milk which he would then sell to candy companies. Four years after Adolph Coors passing, in 1929, prohibition is ended and his son, Adolph Coors Jr., takes over the family business. The distribution range of the company quickly expands and by 1948, it stretches across 11 states. It would remain this way for almost 30 years before they start to expand to try and reach a nationwide audience. In 2005, now in its fourth generation of Coors family management, the Coors Brewing Company votes to merge with Molson Brewing Company in Canada to form the Molson Coors Brewing Company. Together they are the world’s seventh largest brewer. Two years later

Molson Coors is a thriving international brewing company that has nine Signature Brew drinks and 123 Special Brew drinks that ranges from non-alcoholic to alcoholic (Molson Coors Brewing Company, 2016b). They have multiple markets around the world which contributes to the success of the company in the brewing industry. This report analyzes Molson Coors’ internal and external environments which determines their position in the brewing industry. It also discusses strategies the company uses in order to be successful in their industry. Molson Coors shares the industry with its main competitors but has its own uniqueness that makes its business stand out. Molson Coors is a successful business that presents opportunities for economic growth.

The Adolph Coors Case Study proved the dedication and self-reliance Coors brings to the beer industry. Having overcome great adversity by surviving the prohibition years, Coors durability and sustainability are also complimentary points on the structure of the company. Coors is a family owned company that had humble beginnings in Colorado and within 100 years grew into a multimillion-dollar company. Coors’ controlled manufacturing process is a sign of their individuality in the beer industry, this was not an unknown fact, however, as they were receiving orders to ship Coors beer all across the nation as of 1972. The case study allowed an internal and external point of view, which was highly beneficial to properly analyze their upcoming problem within the company.

1.  What has made the Mountain Man Brewing Company successful?   What is distinctive about MMBC’s product, customers and brand equity?

Although through the years leading up to 1974 there was increasing profit and volume every year, there were missed open and key opportunities by Coors. The reasons remain unclear as to why they were not capitalized on. For instance, through the 60’s and 70’s there was a large demand that was not being fulfilled locally in the states Coors was

Molson Coors ability to create loyal customers contributes to the company being one of the worlds largest brewery companies bringing in $5.6 billion a year in sales. The company employs 11,000 employees with 10 breweries in 3 different countries. Although the company only produces 40 brands of beer, two of them, Coors and Coors Light, were appointed top beer brands form the national customer loyalty study for three consecutive years. SABMiller, who acquired the Miller Brewing Company in 2002, produces over 200 beer brands and brews in over 60 countries. The company decided to specialize in premium brands of beer and were compensated in 2006 with a 19% increase in revenue. The company prides its self on emphasizng the fewer carbohydrates and better taste its line of beers has compared to its competitors. The company proves this with winning the Miller Light Taste Challeng, a point-of-sale taste test. Another competitor of Anheuser-Busch is Heineken NV. Heineken produces 170 beer brands and owns 115 breweries in 65 different countries with 65,648 employees. The company specializes in lagers, speciality beers, light beers, alcoholic-free beers, and soft drinks. Although competition with these companies is combative, Anheuser-Busch (ABI) continues to be the leader in brewery with higher revenues and net income. The company employs over 30,183 in 27 breweries compared to the industries average of 480

Coors 啤酒公司的平衡记分卡：十年经验 作者：Hugh Grove，University of Denver；Tom Cook, University of Denver; Ken Richter, Coors Brewing Company 前言 1997 年底前， Coors 完成了它历时三年的计划项目“电脑联结后勤 （ Computer Integrated Logistics, CIL） ”， 以改进其供应链管理。 Coors 把所有有关其从供应商的供应者的产品， 到递送到其顾客的顾客的所有的 作业，都概括称为一条“供应链”。（因为根据联邦法律，Coors 不能直接向顾客出售其产品。Coors 的 顾客是经销商，经销商的顾客是零售商，而零售商的顾客才是消费者。）Coors 的供应链包括了下述流 程：采购、研究与开发、工艺、酿造、调理、发酵、包装、仓储、后勤和运输。 CIL项目是一个跨越若干职能的创举，目的在于再造Coors的后勤或供应链的管理流程。此一再造项 目改进了供应链的流程，并应用信息技术，向参与供应链管理的人员提供及时、正确的信息。此项目 之目的是，通过减少周转时间、降低营业成本、提高顾客（经销商）的满意程度，以增加公司盈利。 为这个项目提供软件的，是德国的 SAP(Systems Applications & Products)公司。该公司提供财务和材 料计划的软件模块。Coors 采用 SAP 出品的用于编制运载计划的软件，该软件用来预计经销商的需求、 编制生产进度计划和编制下周的发运进度计划。CIL 项目纠正了供应链中的下列几个主要问题： 1. 满足了季节性的需求， 2. 满足了因促销活动而引起的骤然增加的需求， 3.

As a company[s main mission to be the greatest beer in the world, they have achieved competitive strategies to be able to protect their business-level strategies; Sprinkler Expansion strategy, Aggressive Marketing Strategy and Consumer Responsiveness Approach.

Coors is focused on building its market brand and share through high quality inputs and high quality product. It wants to build revenue through a national expansion plan that includes two or three states a year. While Coors shows consistency in their desire for expansion and brand quality through core technologies, branding, internal developments, high-quality ingredients that lead to high quality products, they do have some glaring inconsistencies.

Throughout most of its history, the Coors Brewing Company (Coors) has been a regionalized brewer within the United States, specializing in high-quality beer through by virtue of its source water selection, stringent production standards, and cold filtered brewing approach. As the company expanded its distribution to new markets within the U.S. in attempt to gain market share, it made a strategic decision to maintain a majority of its brewing operations at its primary production facility in Golden, Colorado. This decision was based upon the desire to preserve its core production strengths through close family control. However, as the company desires to expand its market presence beyond the

A. Le Coq’s strength lies in the company’s long traditions that date back more than 200 years. To this day, the brewery has retained its skill to manufacture products that consumers love. Achieving and maintaining market leadership in several beverage categories proves this.