preview

The Competitive Strategy Of Nucor

Decent Essays

Nucor has created a company that is both internally and externally fit to the environment. The firm responds well to the driving forces of the industry and has opted to take a low-cost strategy with the relentless pursuit of innovation and strong employee productivity in order to combat the issues of the steel industry. In 2000, Nucor decided to expand its operations by acquiring new firms and new factories while continuing with its low-cost operations. The competitive strategy of Nucor has helped it become one of the leading manufacturers of steel and steel products in the United States. With the low-cost strategy in place Nucor has been able to have the most modern and efficient factories in the country and is able to capitalize on plant capacity and expand to new markets. The technology of the Castrip, the ability to directly strip cast carbon sheets of steel, allowed for reduced amounts of capital expenses, higher amounts of savings, and cut Nucor’s greenhouse emissions by 80%. The company also used its technological research to build state-of-the-art facilities that helped it become the highest quality, low-cost provider. When looking at the PESTEL analysis, Nucor has used technology in almost every facet of its business to pursue being the best low cost provider. The firm has also used its expertise to become more ecofriendly, a major sociocultural factor that is present in today’s society and can lead to fines if companies are not compliant. The innovation the

Get Access