The Company SWOT Analysis Of Adidas

As we look at our SWOT analysis to follow, we are in a sustainable overall position, we have strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We also have some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from both local and international brand names.

In ancient Greek society, women were thought of as punishment for Prometheus’ theft of fire from the gods. “Prometheus, a demigod and thcreator of first men, steals fire from heaven and brings it to earth. Furious at being deceived, Zeus devises the supreme trick in the form of a ‘gift’ to men . . . Pandora” the first woman (Holland). This myth set the standard for women being treated unequally in ancient Greek society.

DUI’s have been on the rise in the past few years, therefore there have been many myths on how to not obtain a DUI or a DWI. New York became the pioneer state in which, they made to first drunk driving laws in 1910, followed shortly after California then the other forty-eight states followed. These DUI laws stated that a driver could not operate a vehicle while under the influence, although intoxication was not defined by legislature at this period of time. Then in the 1930’s committees wanted to make the roads safer. So The American Medical Association started a committee that studied the most common issues that lead to accidents. Also the National Safety Council created a study that determined intoxication, they reached a conclusion that a Blood Alcohol Content above 0.15 was intoxicated and anything under a person was sober, this became the first legal limit for BAC in 1938. Although as time progressed the laws became stricter, this was due to various groups that petitioned against drunk driving. The pressure from these organizations led to changes, such as raising the legal drinking age to twenty-one years of age, which was required for all states, yet drunk driving laws was not required by all police departments at this time. Then the legal limit was lowered to 0.10 from 0.15, then once lowered again to our legal limit we have to which is 0.08. The first myth to bust is the various amounts of ways someone can fool a Breathalyzer. The Breathalyzer is a small handheld

Adidas is a large sportswear brand with a large customer base for all genders and ages. Adidas who is a very similar brand to Nike, have exclusive ranges, including their Jordan range and Original, they are also a

As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.

Adidas is a globally recognized brand. In terms of finances and sales they are the #2 sporting goods manufacturer, only behind NIKE. In terms of reputation many argue they are at the peak of the industry. They hold true to quality products and innovative designs.

| 1. Similar products available in other brands.2. The company might face trade barriers and currency fluctuations since it imports all the products from its manufacturing units.

1. What is adidas’ position in the athletic shoe market? How does the brand seem to be doing in this market? Position: the position of adidas has transferred from “leading supplier of soccer footwear worldwide” to “leading sport brand”. Adidas was founded in Germany in 1920. In 1995, it became a public company as well as the leading supplier of soccer footwear due to its great performance of footwear sales. In 1998, adidas began to move into the U.S. market. Adidas doubled its U.S. market share within only one year, so it hoped to continue to make big move in following years. In its way to U.S. market, adidas confront with the

Adidas was founded by Adi Dassler on August 18, 1949 in Herzogenaurach, Germany. Adidas has been in business longer than Nike, they have had their logo since the inception; thus, the three stripes on the side of their shoes. In Spring of 2015, they came out with their new strategic business plan called, “Creating the New”. The focus was on Cities, Speed, and Open Source. According to Herbert Hainer, the CEO at that time stated, “The company is working every day to inspire and enable people to harness the power of sport in their lives (Adidas Group, n.d.). Adidas current competitive strategy is not the same as Nike’s competitive strategy. In October 2016, Kasper Rorsted became Adidas’ current CEO. He believes health and fitness will continue to become a lifestyle not a fad. Furthermore, he wants to expound the three clear strategic choices: Speed, Cities, and Open Source.” They are more focused on the broad target market, a low-cost provider strategy. In March 2017, he updated the focus for Adidas to include “Corporate Culture, Digital, One Adidas, North America and Portfolio.” (Adidas Group, n.d.).

This paper is dealing with the German apparel “Adidas”, which is one of the world’s largest manufacturers for sportswear and sport utilities. But why are they one of the leading global players in this certain industry? There are some key factors, which influenced their

for the company is nowadays towards teams, global sports events and sport associations (Dogiamis & Vijayashanker, 2009). Adidas can this way connect itself with emotional events in sport; they sponsor the European football championship, the soccer World Cup and the Olympics. They also sponsor national and local teams around the globe (Dogiamis & Vijayashanker, 2009). Adidas has changed their image from just targeting elite athletes and is now more about participation. (Aaker & Joachimsthaler, 2000)

Somalia is a fairly small country and only contains three different ethnic groups. There are the Somali people, which make of 85%, the Bantu, and the Arabs. The Arabs only make up a small portion of the population but have had many influences in Somalia due to their past relations. For example Somali people mainly speak Arabic. Somalia also has its own language called Somali that is less well known. These three groups make up the entire population of Somalia, which is 11,079,013 people. 73% of these people are below the poverty line, making Somalia the third poorest country in the world. These people struggle to survive day to day, caught inbetween civil war, disease, drought and starvation; in fact the average life span in Somalia is only

Adidas is a major German sports apparel manufacturer, which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after Nike. The company's clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at €10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company.

Adidas is a German worldwide corporation that designs and produce sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world. Football kits and the associated equipment for football has always been Adidas main focus  . Adidas remains a major company in the supply of team kits for international association football teams and clubs. Adidas makes referee kits. Adidas referee kits  are used in  competition internationally  and used by many countries and leagues in the world. Adidas has been a go-getter in the area of footwear for the sport, with famous examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the honor of the bestselling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic.

Supplier concentration: - if the industry is dominated by few suppliers, this provides little choice for the buyer.