The Companies That Dropped Tiger Woods

Tripper should also assert a policy argument stating that he needs to be afforded protection against false suggestions of endorsement or sponsorship because it is imperative for athletes, such as himself, to protect their valuable existing and potential contracts to prevent the brands from dropping out of the contracts with the athletes due to their tarnished or diluted image and likeness. See RPA at 127; and class discussion about Michael Jordan litigating abroad to protect his signature shoes. Similarly to Michael Jordan, Tripper has a signature shoe and has a signature style on the court that contributes to his likeness and image in the eyes of consumers. Furthermore, the indefinite halt of his potential poster contract with Panini signifies that Topcat’s posters prevent Tripper from entering into a legitimate contract with Panini. Moreover, the other companies retracted from offering Tripper endorsement

The Baseball World Series of 1919 involved the Chicago White Sox and the Cincinnati Reds (Linder, 2010). The Series was an exciting exchange that boiled down to the last game, which was taken by the victorious Cincinnati Reds (Linder, 2010). However, a year later, news broke that the game was rigged by the Chicago White Sox (Linder, 2010). They threw the game in order to receive a large payout, which was never given (Linder, 2010). The eight players involved disgraced the sport and the American public (Linder, 2010). In today’s world of sports, scandals continue to happen. A recent example is the doping scandal of the United States Postal Service Pro Cycling Team and, their captain, Lance Armstrong. While the US Postal Service team’s doping does not seem to be connected to the White Sox’s gambling problem, they share many similarities.

In the play The Crucible, by Author Miller a character named John Proctor closely resembles the professional golfer Tiger Woods. They each share one trait about them that makes them very similar, they both committed adultery. In today’s society one will still see people shun others based purely or solely on their odd way of life. This happens not because they have done something wrong necessarily, but because the culture that they live in does not accept/condone certain behavior deemed amiss.

With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such

How often does an athlete come along that changes everything about a sport? Tiger Woods, as he is known by most, popularized the game of golf and was able to reach many youth and grow the game that may have been on the verge of dying. Woods was able to energize what many had known as a boring game and instill excitement and drive that was never seen on a golf course before. Woods hit the golf ball unbelievable distances and dominated the sport in a way that seemed unfair. Tournaments were being won by margins unlike any in history and many golf course designers were required to add something called “Tiger proofing” in an attempt to make the playing field more balanced and even. Eldrick “Tiger” Woods, at an astonishing 19 years old, burst on to the scene at Professional Golf Association events and would change golf forever though exciting and energy filled play, absurd tournament performances, and a presence among all sports unlike anything ever seen before. Tiger Woods began training to become the master golfer he was at a very young age and would experience high levels of success throughout his youth, once turning professional, marketing companies were able to take advantage of the unique opportunity Woods presented, and during his professional years Woods was statistically unlike anything ever seen before. In this paper I will discuss (1) how the different forms of communication propelled young Tiger Woods into the face of golf at an early age, (2) how marketing and

On April 21st, 2010, an American golfer whose achievements made him a legend found himself behind a podium, defending his actions in front of a crowd of family, friends, and a public whom he had shocked. In 2009, Tiger Woods experienced the biggest blow to his career in the form of a car crash and infidelity scandal. Not only was he married with two kids, but he was easily identifiable as a positive role model for children across the world. His actions challenged the core of American morals and raised feelings of contempt among the public. These next 14 minutes of speaking in defense would be Tiger’s only chance to set things straight, his only chance to rebuild his life. Over the course of his speech, Tiger utilized the four rhetorical

This is very apparent in people who are famous as people love to pick their lives apart to prove there not the goodie goodie people think they are. Much like what happened to Hester in the Scarlet Letter, Tiger woods' was shamed in public "media", because he was unfaithful to his wife aka cheater. He didn't have to wear the A but he was still ashamed and now has to live with what he has done. He was forced to take a break from golf for some personal time and came back and started playing but he has never been the same. These things don't just happen randomly. There are many other examples of this stuff happening in the world as we speak. For example reality stars are caught for cheating almost every day and every time they are caught everyone knows because of the media it is basically the same thing that happened 150 years ago because people today are still publically humiliated but in a different way then they were back then. This proves that the things that happened to Hester still happen today even at the highest level of

As terrible as public humiliation may sound, the twenty-first century has manifested public shame to be a symbol of status. The theory is that there is no such thing as bad attention, the more people talk, the more recognition that person receives. The whole culture is centered around the people with the most attention, good or bad. As a result, many celebrities rely on exploitation in order to attract the attention of the public, for example Kim Kardashian’s leaked sex tape with famous rapper, Ray J, led to her ultimate rise in social status (Massey). This whole idea of benefiting from shame parallels to the Puritan ideals expressed in The Scarlet Letter.

Often times, professional athletes are role models and revered heavily by the media, franchise, and the organization that the athlete performs for. However, to see a pro athlete fall and suffer due to accusations and evidence brought against them is a very serious issue. There have been so many past court cases where professional athletes have had to pay for their actions against their organization or against society. Athletes are not above the law, but they are generally portrayed to be seen above the law because of their financial success. Based on past court cases, professional athletes are not above the law because they are simply still people that make mistakes. Also, athletes are not the exception to the law. They have to follow the rules of society just like everyone else. Finally, professional athletes are not above the law because they have a reputation to up hold. They are sometimes being watched by millions of people on national television.

From the top of the golf charts to the nadir of social perspective, Tiger Woods has captivated America on multiple occasions without doubt. For every golf tournament win he has, there seems to be an equal amount of mistresses he had. It seems that as he rose to the pinnacle of stardom, the easier it became for Woods to fall into the traps of sex and drugs that have ensnared so many. From the moral degradation of Woods came the collapse of multiple journalistic standards. Shoddy reporting became common when dealing with the multitude of women alleging involvement with the sports star, and sports writers became tabloid journalists seemingly overnight. Two articles that comprise Donna Barbie’s The Tiger Woods Phenomenon illustrate these aspects of the collapse of Tiger Woods: “Painful Pleasures” by Jonathan French and “Responsible Adults in the Toy Department” by Steve Master. Both articles depict how Tiger Woods strayed from getting pleasure from golf to the easier high of drugs and sex, and how concurrently the journalistic world switched from well researched stories to easier sensationalized tabloids of the once proud golf star.

The following report examines how Tiger Woods’ functional and reputational core competencies have affected his professional life, specifically relating to his financial status as a marketing tool for golf companies. Prior to his 2009 scandal, Tiger Woods was ranked #1 in the world, one of the highest grossing athletes, and one of the leaders earning multiple lucrative endorsement deals. He made millions leverage his two major core competencies: functional (professional athleticism-based) and reputational (image-based). Functionally Tiger was one of the greatest golfers in the history of golf as a sport. Reputational-wise, Tiger was perceived as a positive role model demonstrating strong and confident manhood and

While there is definitely plenty of blame to go around, the Pacers-Pistons brawl has raised more than just questions over who is the culprit. Media pundits want to know who are the victims? Are the victims America's families who can no longer attend a professional sporting event without the fear of it erupting in violence? Are the victims teenagers and adolescent children who wear number 91 Artest jerseys because they idolize him as a player? Are the victims those professional athletes who have worked hard to promote sportsmanship and integrity in their sports, only to see one of their own tarnish the whole profession? The Pacers-Pistons brawl has all the right ingredients for a good debate. The incident is squarely at the intersection where sports, culture, values and politics all meet. In this age of mediated sports stars it is hard to push aside the action of our athletes. We can no longer view them as being trivial to our society, especially when their actions are as visible and as jarring as the ones that occurred last November. The visibility of our athletes is unquestioned. With multiple 24-hour cable sports channels, national sporting magazines and nationally syndicated call-in sports radio shows, sports have become a dominate fixture in American society. We worship our athletes. What's not to worship? More than their Hollywood counterparts athletes get tagged with the role model

The athlete can be trusted – We have numerous examples of athletes that have embarrassed the companies that they endorse. The largest and most recent is Tiger, but even mom-and-pop stores need to do their due diligence before they sign an endorser. Nike could sit back and weather the storm, but smaller companies might not be able to. (Miller)

Simply by being famous your life becomes restricted, you cannot behave like “normal people” because you are always being looked at or judged or written about. For tiger this was the case ever since he could remember because at the age of two he was on TV because of his unique golfing talents. Being in his position means a normal personal family problem turns into media fodder.

Does Cheating in Golf Predict Cheating in Business? by nuno456 | studymode.com Case 13 - Does deceiving in golf foresee tricking in business? 1) This case reports one of the most noticeably awful issues of the general public amid the most recent decades - deceiving. These days you can discover it anyplace, in business, in sports, all over the place on the off chance that you can get leverage of utilizing it. This case depicts an extremely fascinating correlation . As everyone knows, golf works commonly as a business wear, a golf field is where many arrangements are settled down, thus could be likewise the place to surpass your rivals looking for an awesome business or to win some cash from a wager in the meantime. These reasons influence those officials to have the will to cheat and a large portion of them conceded they did what makes us to believe that possibly they likewise do it in their employments, in spite of the way that for this situation they don't let it be known. Drawing closer to the moral standards, utilitarianism, a teleological guideline, declares that "we ought to dependably act in order to deliver the best proportion of good to underhanded for everybody", or for different words we should make the move that speaks to the "best useful for the best number". However this hypothesis has a few shortcomings (as any hypothesis, for example, the way that it disregards the methods, it just concentrates on the closures, so utilizing the utilitarianism thinking, the end