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The Choice Ethos Pathos Logos

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“The Choice” In 2012, while running for president Barack Obama produced a political ad titled “The Choice,” to illustrate that the choices that U.S. citizens make are beneficial to the way our country will develop, while also exploring the four main policy points, creating new manufacturing jobs, expanding American energy, strengthening education, and balancing the budget by raising taxes on the wealthy. Throughout this ad, Obama has carried through with a confident tone to appeal to all U.S citizens, but also really identifying the middle-class society. In the political ad, “The Choice,” Obama utilizes ethos, pathos, antithesis, emotive language, and straw man fallacy to convince the audience that the choices they make over the course of this election will determine how our …show more content…

An example of this is shown at the beginning of the ad, where he states “Governor Romney’s plan would cut taxes for the folks at the very top, roll back regulations on big banks, and he says that if we do, our economy will grow and everyone will benefit, but you know what? We tried that top-down approach. It’s what caused the mess in the first place.” (Obama). From this statement, he establishes superiority over Governor Romney by stating that his beliefs on taxation caused a financial crisis, and if he were elected again he would further devastate the U.S economy. In addition to thinking that this was done to demonstrate superiority, I also think that Romney's proposals aren't very good. Obama's presentation of Romney's proposals, followed by his own, foreshadowed how to improve the "choice" and elect Obama. The advertisement is related to the primary goal since electing Romney as president could have disastrous effects on our nation. Another means of persuasion used would be Pathos. Pathos is being used because Obama stresses that he cares about the improvement of U.S. citizens'

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