Before we start talking about Generation Y we need to define who are those people? When they were born and what are the characteristics of Generation? Looking at what is commonly referred to as Generation Y might therefore be an insightful way to discuss how the recent epoch changes to the economic, social, political and technological context in which individual and society exist. Generation Y is a term used in the popular press, company research and some academic research. Organizations have started to recognize that Generation Y is somehow different and have started to find out how they are different. Although Generation Y is one of the more popular terms for this generation, there are various other terms and names have been applied to it, …show more content…
An academic research study on what Generation Y wants from work (Terjesen et al, 2007) found that they seek employers that invest heavily in training and development of employees, care about their employees as individuals, present clear opportunities for long-term progression, offer a variety of daily work and have a dynamic and a forward-looking approach to their business. The research also found that women of Generation Y were interested in a variety of elements to their jobs, whereas men were mainly interested in salaries. Generation Y seems to value the quality of working life: they work to live and not live to work (Asthana, 2008; McCrindle and Hooper, 2008; Reynolds, 2008). They are ‘constantly on’ through their use of technologies and mobile devices, which seamlessly integrate previously separate realms of ‘paid work’ during the day and ‘private life’ in their free time. In fact, spending moments at work telecommunicating via information communication technologies during their leisure time is something readily done by Generation Y. However, at the same time, they seem unwilling to sacrifice free time if no meaningful reason can be provided by the
Gen Y consists of approximately 80 million people in the U.S. They are the fastest growing demographic in the workplace and marketplace. Globally, they are the emerging adult population that is consistently exercising more influence due to their numbers, expected longevity and hyper connectivity. Psychographically, Gen Y is known for being dependent on technology. Often disregarding what is involved mechanically, but sharply aware of efficiency and convenience, the two generations are results oriented and seekers of instant gratification (Dorsey, J. 2013, January 14) Gen Y airs on the side of environmentally conservative – which we will magnify when marketing our “no cup system” and coffee ground catch
Generation Y covers people born between the 1980’s and the year 2000, and are sometimes referred to as Gen Y.
The Tethered Generation, written by Kathryn Tyler, a self-identified member of Generation X, published this article in HR Magazine, a magazine for HR Professionals. In this piece, Tyler elaborates on what she believes to be the most dependent generation to exist: Millennials. A “frequent contributor” to the publication as a freelance writer, she has quite the background in human resources and training, which reflects in the style of this particular article. In the beginning Tyler discusses the effect that tethering to technology, peers, and parents has had on this generation. Towards the end, she writes a sort of “how to” guide on dealing with those effects in the workforce, and how to make the transition into the workplace for those individuals (and other employees) as smooth as possible. Her thesis is evident in the beginning of the article. Tyler argues that because millennials are too attached to technology and dependent on other people that are close to them (like parents and peers), they lack the skills and traits that previous generations possessed, as well as autonomy, and in the process created an epidemic of very overbearing parents that may be too concerned and involved in the life of their children, which could be detrimental to the new young adult’s development of their professional life. This rhetorical analysis is going to dissect the writer’s use of logos, pathos, and ethos in her argument.
Hello, everyone, my name is markeil lee and I am going to school to get my Association in Arts degree and a Bachelor degree in nursing. In the time era generation y when the 9/11 have terrorist attack occurred in 2001.Generation y is described as being lazy, selfish, self-involved because technology has expanded over the years people can't function without their smartphones or being on social media accounts like facebook and snap
As generations go by, our predecessors assume we are skipping out on important aspects of life just to get a few extra minutes on our devices. In Catherine Rampell’s “A Generation of Slackers? Not So Much”, it is said the older generations believe Generation Y is “coddled, disrespectful, narcissistic, and impatient” (Rampell 388). In all reality our generation is just doing what it has to in order to thrive in the world we live in, where technology is one of the largest parts of our everyday lives. If the older generations that criticize Generation Y had grown up in Generation Y they would realize the world we live in requires the use of technology. The advancement of society with technology has shaped Generation Y to be the people that they are, relying on technology; however, older generations believe Generation Y is lazy.
The generation Y group was born between 1982 and 2000 (Huggins, 2008). This generation grew up with the internet, and relies heavily on instant communications through use of cell phones, text messages and social networking sites (Huggins, 2008). Their communication style is instant using technology all the time, and much less formal than previous generations.
Every generation is influenced by its period 's economic, political and social events. From the Great Depression to the civil rights and women 's movements to the advent of television and advanced computer technologies. Thus generational background/situation may also affect the way they work. The key is to be able to effectively address and take advantage of the differences in values and expectations of each generation in the workplace. The current work place consists of four different generations; The Baby Boomers (1946-1964) who are slowly retiring and existing the workforce, The Generation X (1965-1976), The Generation Y or millennia (1977-1997), and the Generation Z who are about to or are just entering the work force. Although these different generations tend to want similar things in a workplace their environment/background has shaped their character, values, and expectations (Hahn 2011).
Who is Generation Y? According to business dictionary, Generation Y is the generation of people born during the 1980s and 1990s. Growing in an era where technology changes constantly has made Generation Y more technologically savvy and prone to using media in everyday life. It has also made some people not realize what it was like in the past because Generation Y has seen the technology grow so much in their lifetime. Generation Y has had access to growing and changing technology, such as the internet and video games. Harrison states that Generation Y have been immersed in and surrounded by technology, from television and playing Snake on a Nokia 3210 to World of Warcraft and iPhones there is no escape form electrical devices in the modern world. With all this new technology and video games at the tip of their fingers: How have video games affected Generation Y on a social and media point?
Older colleagues to this generation is the Y generation as lazy individuals who are more difficult to manage. This generation also has a reputation for leaving their organization of employment abruptly to seek new opportunities. Generation Y has been exposed to the world in a different way than previous generations, they are more racially and ethnically diverse and they are much more segmented as they have seen the rapid development of cable, the internet, etc.
One important aspect of our life is our health. Today, people are proactive about staying healthy and learning about their body. Since technology is now a major factor in our lifestyle; people who grew up in this era are more familiar with it. This group of people are called Generation X and Generation Y. The time span for this generation are people born between 1965 and 1986. Generation X and Generation Y have a different mind-set than the generation before them (Andolina & Lillé, 2011).
GENERATION Y was born during 1979-1994 and are in the 18–33 age range. They are in the age where they are able to buy a
To begin with, let me tell you a little bit about my generation. We are the generations that zd6was born between the late 1970s and the mid-1990s. The “Gen Y” has we are call, was raise by the “baby boomers” our parents’ generation.
GEN Y ( Also called as Millenials):Millennial have grown up with technology and are comfortable with change. They value skill development and enjoy the challenge of new opportunities. Millennial are able to multi task, they want the flexibility to work where and when they want so that they can pursue their outside interests.
Generation Y employees are those employees born during the 1980s and early 1990s. There are actually advantages of hiring Generation Y employees. In order to imply those advantages from Generation Y to benefit the company, there are some measures which need to be carried out. On the other hand, there are also disadvantages of hiring a Generation Y employee, therefore steps have to be taken to lessen the damage or loss to the company.
The Generation Y has been described as lazy, narcissistic, prone to jump from job to job. There has been books made over this study and how the millennials are rewarded for minimal work. They are rewarded for just participation in competitive