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The Characteristics Of Generation Y

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Before we start talking about Generation Y we need to define who are those people? When they were born and what are the characteristics of Generation? Looking at what is commonly referred to as Generation Y might therefore be an insightful way to discuss how the recent epoch changes to the economic, social, political and technological context in which individual and society exist. Generation Y is a term used in the popular press, company research and some academic research. Organizations have started to recognize that Generation Y is somehow different and have started to find out how they are different. Although Generation Y is one of the more popular terms for this generation, there are various other terms and names have been applied to it, …show more content…

An academic research study on what Generation Y wants from work (Terjesen et al, 2007) found that they seek employers that invest heavily in training and development of employees, care about their employees as individuals, present clear opportunities for long-term progression, offer a variety of daily work and have a dynamic and a forward-looking approach to their business. The research also found that women of Generation Y were interested in a variety of elements to their jobs, whereas men were mainly interested in salaries. Generation Y seems to value the quality of working life: they work to live and not live to work (Asthana, 2008; McCrindle and Hooper, 2008; Reynolds, 2008). They are ‘constantly on’ through their use of technologies and mobile devices, which seamlessly integrate previously separate realms of ‘paid work’ during the day and ‘private life’ in their free time. In fact, spending moments at work telecommunicating via information communication technologies during their leisure time is something readily done by Generation Y. However, at the same time, they seem unwilling to sacrifice free time if no meaningful reason can be provided by the

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