In this research paper, the benefits of implementing corporate social responsibilities by a Brazilian bank are explained. Due to competitive environment in market, CSR perspectives are vital in a company strategy. A lot of research has been made on on corporate social responsibilities of a bank, but still there is a lot more to explore.
Trustworthiness between bank and customer is very important for strengthening of an organizational brand. General view is that banks invest money for their benefit, but actually they are the brand treasured most in the society.
This research article will explain corporate social responsibilities of a Brazilian bank, Banco do Brasil (BB), and will explain how these responsibilities provide advantage to the organization. Banco do brasil is a mixed economy bank i.e both public and private. It is the first bank of Brazil and now its the largest bank in brazil with high market shares. It has almost 57000 branches scattered throughout the country. Its target is to serve all the cities of Brazil. It is one of the most valued brands of the country. Many bank activities are performed in association with local banks.
The primary source of data for research is interviews with bank executives. To confirm information collected by primary data, some documents published by banks were used as secondary data. The interviews were recorded and important points were collected. The whole research can be divided into three steps. First is general description of
As to the techniques chosen for this research, textual analysis is employed and a comparison method is also adopted. It is believed that these methods are suitable for the research because through analyzing the relative bank performance reports, access to all the available information needed in the research can be gained and assessment can be made, which provides both a separate evaluation and generalization on the sample banks’ credit risk management practices. Those outcomes will be the findings about the second research question and the basis of the rest of questions. While comparisons, as already implied in the research questions, are obviously necessary means for answering the last three research questions, from which the possible
An overview of the principal types of deposits offered by TD Bank personal, small business, commercial banking and investing and competitiveness of these offerings are the strategic weapons or differentiating product features (quality, price, service), which allow some companies within an industry to perform better than others. Industry standards and regulation often set minimum requirements for the industry an as key inputs to the industry, plays a significant role in determining the success of individual companies within the industry. It is not divergent to the use and adoption of rapidly technological advances, which are keys to every firm’s competitive positioning. In fact TD Bank indicates competitiveness of these offerings is terms of price, quality and service, tracking the competitor’s strengths and weakness. By comparing their strengths to its own clearly see where the threats future business may lie. By examining weaknesses, find direct opportunities capitalize on.
There are conflicting expectations of the nature of a company’s responsibilities to society. However, those companies that undertake what may be termed ‘Corporate Social Responsibility’ must decide; what are the actual social responsibilities of these companies? I will present a possible paradigm. Also, I will look at the benefit to the business that employs proper management as compared the business with poor management. This research paper describes my view of corporate social responsibility and compares the social responsibilities of Delta Air Lines and Spirit
Corporate Social Responsibility (CSR) describes programs adopted by a company in addition to their profit-making ventures. These programs are specifically intended to integrate environmental and social concerns into regular business operations. More than just charity, they act as the “conscience” of the company and balance the social and environmental actions of the company with the desires of the shareholders. (“What is CSR?,” 2015) As a multinational corporation valued at billions of dollars, Bank of America has a large impact on its employees and surrounding communities.
The main limitation of this article is that the study does not include foreign banks, thus the authors indicate that further research needs to incorporate banks of foreign origin including more variables under the theoretical framework as well as multiple measurement methods enhancing the justifiability of the theoretical model like focus group interviews, nominal group technique, etc.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Since 1998, Bank of America has become one of the most successful financial institutions in the industry. With the mission to “make financial lives better, through the power of every connection”, Bank of America has operated its business align with its purpose. While assisting its clients understand their money, the company also put on a lot of effort on helping the communities by executing Corporate Social Responsibility (CSR). It is undeniable that the company has successfully addressed many critical problems in the environmental, social and economics arenas, as it continually receive awards and recognitions for its CSR efforts.
The research conclusion of the relevance between corporate social responsibility and corporate economic performance is not similar. They can be mainly divided into three views. One view is that company’s social obligation has a negative relevance with the economic performance of companies; another view is that corporate social obligation can cut down transaction expenses, enhance the competitive power and the manufacture efficiency, finally it increases the company 's financial performance. Some literature studies think that there is no relevance between company’s social obligation and its financial obligation or the relationship is nonlinear.
‘Corporate social responsibility (CSR), broadly defined as the notion that companies should accompany the pursuit of profit with good citizenship within a wider society, has become an increasingly prominent feature of business life over the last 10 to 15 years’ (Sadler and Lloyd, 2009:613). This quote from Sadler and Lloyd is a useful starting point in demonstrating the rapid rise and development of corporate responsibility. Global issues, in an economic sense with the global financial crisis in 2008 and in an environmental sense with the threat of climate change have aided in bringing to the fore a need for businesses and the corporate world to manage themselves and the services they offer in a more responsible and sustainable way. In particular reference to the financial sector this has attempted to be achieved through global financial sustainability agreements such as the Equator Principles. By entering into global agreements careful monitoring and reporting of a banks activities is required to create transparency in assessing their contributions towards corporate social responsibility and the achievement of sustainable practices in the financial sector. One of the banks currently signed up to the Equator principles is Barclays, as one of the largest global banks in the world with a 300 year history it is a company that serves 48 million customers worldwide
The various facilities provided by the banks like availability of information brochures, ATM machines in convenient locations, no long line ups at counters etc. are very important now a days to gain customer satisfaction regarding the banks they are banking with. Also the customers like a pleasant and attractive décor within the banks so that they can feel relax while doing their important work with the banks.
The major of (CSR) is establishing social, environmental and economic sustainability. Initially, (CSR) is a requirement. However, some firms extend the jurisprudence towards engagement in social activities that are going beyond the interest of the firm (Cadbury, 2006). However, the entirety of this phenomenon gets its basis on embracing responsibility for corporate actions. In addition, it issues a general affirmative impact of its external environment
The various information generated in the course of this research were obtained through participatory observations of twenty–four selected financial institutions and through questionnaires administered to the management and the customers of the selected financial institutions. The set of questions asked from the respondents were such that will elicit
The purpose of this report is to highlight the implementation of corporate social responsibility (CSR) in the company .CSR is the continuing commitment by business to contribute to economic development while improving the quality of life of the worker force and their families as well as of the community and society at the large .According to Nielsen’s Global Survey on corporate social responsibility(2014),shows that 55% of global online customers in 60 countries said that they can spend
Corporate Social Responsibility (CSR) – is a set of commitments, corresponding to the specificity and level of development of the company, whish is reviewed regularly and dynamically changing. CSR is voluntarily and agreed with the participation of key stakeholders, taken by the company’s management, with particular reference to the views of staff and shareholders. It is performed in mainly at the expense of the company and aimed at the realization of significant internal and external social programs, the results of which contribute to the development of the company (production growth, improving the quality of
As we all know, corporate social responsibility is a discipline in business practices. This is one of the business practice sector that is most demanding and constantly changing sector in business enterprise. Because of these demanding tasks that corporate social responsibility has posed on business, business leaders or stakeholders has been faced with the responsibility of bringing a favorable environment for business activities. The prospect of corporate social responsibility became famous in the 1960s. Many companies have used this term in an unlawful manner to benefit the business responsibility rather than overall business welfare, which it is meant for (Ferrell 2014, pp. 3-17).