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The Analytical Strategy And Its Appraisal

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5. The analytical strategy and its appraisal

Analytical strategy includes organising, managing and analysing the data collected throughout the research. In this article, the researchers have used narrative and rhetorical analysis for the transcripts. All of the interviewees are describing their work and personal life as stories throughout the interview. Some of the interviewees, Richard and Phil have used headline solution and repetition to create identifies of middle managers (Thomas and Linstead, 2002). All the selected data and documents for analysis should be credible, reliable and meaningful to the research. Ethnographic or qualitative content analysis is used in this research. It is a holistic approach on classifying, diagnosing and analysing documents which enables researchers to construct or extract meanings from the context (Altheide, 1996). The researchers have applied grounded theory for analysing qualitative data. It is one of the approach under qualitative analysis ,which develops theory from data collection and followed by analysis. Data collection and analysis therefore have close relationships with each other. The steps of grounded theory are identifying research questions, theoretical sampling, data collection, coding, theoretical saturation, constant comparison and lastly results of the research (Bryman and Bell, 2011). The results are being classified into categories or themes. In the research article, the researchers have divided their analysis into

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