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The Analysis : The ' The Gibbons ' Essay

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The ‘Trio’ are three qualified (bachelor of communications) designers who have come up with a hit bi-monthly animation, “The Gibbons”. It is comprised of two distinctive characters and has raised a cult following of cartoon fans aged fourteen to twenty-three while being free to view. The two characters from the animation are very unique and portray a style that has made the animation and instant classic. Each member of the trio is an animation artist and they evenly distribute the workload. From a managerial perspective, it is important to protect the Trio’s intellectual property. In this essay I will take on a managerial perspective and analyse copyright, creative commons, and trademarking/passing off to find out the most suitable protection for the trio’s intellectual property.
The Trio’s creative output could potentially be copyrighted to protect their intellectual property. For starters, they and their product meet the four main conditions to satisfy for copyright protection; the item must be copyrightable, the item must be sufficiently copyrightable, the author must be a qualified person, and the item must exist to some extent of tangibility (Bainbridge, D. 2006). Because the animation itself is uploaded on the internet, it is considered tangible and therefore subject to be copyrighted. The three members of the Trio have graduated from a bachelor’s degree in communications, which covers a range of topics including visual material. This means that they are qualified to

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